WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Thursday, July 20, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email

Freeman Launches Digital Marketing Services
Monday, July 17, 2017

Brings expanded digital marketing strategies to clients, provides integrated opportunities for event awareness and growth

DALLAS, July 17, 2017 /PRNewswire/ -- Freeman, the leading global provider of brand experiences, announced today the launch of its Digital Marketing Services, a suite of capabilities available globally to Freeman clients. The offering leverages the Freeman web/app development, social media strategy, digital advertising, email marketing, and data analytics services to provide customers with year-over-year event growth. The Freeman Digital Marketing Services solution is bolstered by an investment in and partnership with Feathr, an award-winning event personalization platform.

"The link between and integration of digital and brand experience represents a powerful proposition to engage audiences in meaningful ways. Digital Marketing Services offers our customers a cohesive and strategic way to drive innovation while improving and evolving the event digital space," said Richard Maranville, chief digital officer at Freeman. "Along with the value we see in face-to-face engagements, we've continued to see vast growth potential around investing in digital, especially as companies increasingly see value in an integrated digital experience for their events."

The new services are designed to boost online registration, drive social and brand engagements, and increase revenue for Freeman customers by integrating event industry-specific strategy, new engaging digital creative storytelling, and deep quantitative analysis.

"We leveraged the Freeman Digital Marketing Services group to implement a retargeting campaign for our VidCon events," said Michael Gardner, chief operating officer of VidCon, the world's largest gathering of digital video fans, creators, and industry leaders. "We were able to reduce our conversion costs to register new attendees and are pleased with the growth that we received from the campaign."

To enhance Freeman's suite of services to further increase return for its clients such as VidCon, Freeman Digital Ventures, led by Maranville, has partnered with and invested in event personalization platform Feathr. The unique platform complements Freeman's continued commitment to innovation and investment in the event digital marketing space and as part of the new Digital Marketing Services offering. Freeman Digital Ventures is a dedicated fund used to accelerate innovation by investing in partnerships that support the development and integration of increasing relevant technology and digital advances for the brand experience category.

"The lines between live and digital continue to blur and, at Freeman, we are focused on helping the industry evolve to meet the changing demands of societies and businesses," said Bob Priest-Heck, president of Freeman. "Digital Marketing Services will help our customers better connect with their audiences while integrating into a seamless brand experience."

The launch of Digital Marketing Services and the investment in Feathr is the latest move by Freeman Digital Ventures, following investments in OnlineEvent, an online learning platform brought to market in partnership with Blue Sky eLearn, and DoubleDutch, the global leading provider of mobile event apps; as well as the acquisition of engagement technology company and the launch of the Freeman virtual reality offering.

To learn more about digital marketing services, register for our webinar on the strategies and techniques beyond email that effectively power event growth.


Freeman is the world's leading brand experience company. We help our clients design, plan, and deliver immersive experiences for their most important audiences. Through comprehensive solutions including strategy, creative, logistics, digital solutions, and event technology, Freeman helps increase engagement and drive business results. What makes us different is our collaborative culture, intuitive knowledge, global perspective, and personalized approach, gained from our 90 years as an industry leader. Freeman is a family-owned company with 90+ locations worldwide and over 7,000 employees, 2,000 of whom are located outside the U.S. For more information, visit

Social Networks:

View original content:

SOURCE Freeman

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav 71 Percent of U.S. Workers Would Not Apply to a Company Experiencing Negative Publicity, According to a Recent CareerBuilder Survey | Jul 20, 2017
Nav eRequester Publishes E-Procurement Software Guide | Jul 20, 2017
Nav Internet Marketing Agency, fishbat, Discusses What You Need to Know Before Starting a Pay-Per-Click Campaign | Jul 20, 2017
Nav Clutch Recognizes Digital Marketing Agency, fishbat, in their List of Top New York City Agencies and Developers of 2017 | Jul 20, 2017
Nav China Digital TV Receives Continued Listing Standard Notice from NYSE | Jul 20, 2017
Nav Global Leukemia Therapeutics Market to Reach $2.6 Billion by 2025 - Increasing Research & Development in Leukemia Therapeutics | Jul 20, 2017
Nav 3D Bioprinting Market to Reach $1.3 Billion by 2021 - Increasing Application of 3D Bioprinting in the Cosmetic Industry | Jul 19, 2017
Nav PatientPop Hires Key Industry Leaders to Hit Aggressive Growth Targets | Jul 19, 2017
Nav Mastech Digital, Inc. to Discuss Second Quarter 2017 Financial Results on July 26, 2017 | Jul 19, 2017
Nav JMR Graphics Discusses Best Practices for Using Vinyl Graphics for a Launch or Promotion | Jul 19, 2017

Submit News | View More News View More News