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Pittsburgh Corning Encourages Architects to Imagine Design Possibilities
Thursday, May 15, 2008
New Designer Select Art Series and Online Community Engages Architects with Inspirational Resources
PITTSBURGH, May 15 /PRNewswire/ -- Pittsburgh Corning announced today the
availability of the Designer Select Art Series and the creation of an online
community, www.possibilitiesbegin.com - both part of a new campaign to engage
architects and provide mediums to express creativity and find inspiration.
The "Possibilities Begin" campaign kicks off at this year's AIA National
Convention after months of collaboration with architects to understand their
needs. As architects seek ways to design buildings that incorporate
sustainable principles, they are increasingly looking for resources that
provide not only functional capabilities but also inspire and invite new
possibilities. With those needs in mind, the "Possibilities Begin" campaign
will engage architects at multiple stages of design, from creative inspiration
through collaborative product development and installation.
"We are hearing from architects who want to shape spaces that both
stimulate and enrich," said Tom Galligan, vice president and general manager,
Pittsburgh Corning. "They have practical and creative wants that we intend to
meet through our online community and a reinvigoration of our glass solutions.
For Pittsburgh Corning, this is a return to our roots. For more than 70 years,
we have continued to offer an inventive and iconic product that we are now
taking to the next level."
Designer Select Art Series
Throughout 2008, Pittsburgh Corning will unveil programs that invite
design collaboration, customization and enhanced "green" specifications. The
new Designer Select Art Series is the first of these innovative solutions, and
the first time Pittsburgh Corning will offer a solution specifically designed
for interior use. The introduction of this series also marks the first time
that Pittsburgh Corning has manufactured glass block that incorporates color.
The color options available include:
-- Burgundy
-- Iridescent
-- Krinkle
-- Sky Blue
-- White
"It seems that building materials companies have become all about mass
production," said Patty Chen, principal at Holzman Moss Architects in New
York. "Finding partners that are willing to provide customization and
craftsmanship as well as products that make sense in sustainable design has
become increasingly difficult. I'm glad to see that Pittsburgh Corning is
making strides to innovate a material that is made primarily from natural
resources and has strong day lighting potential."
Possibilitiesbegin.com
Inspiration is now just a click away with the creation of the second part
of the "Possibilities Begin" campaign -- www.possibilitiesbegin.com. This
online community will connect architects with different forms of inspiration
and dialogue. The site has a number of features for architects to explore,
as well as a forum that provides opportunity to discuss various industry
topics with peers.
Throughout the year, Pittsburgh Corning will feature various pieces of
artwork by acclaimed artists like Camille Utterback and Jim Campbell.
"My interactive installations create changing projections in response to
physical movement, dramatically altering the spaces they are in," said Camille
Utterback, an internationally acclaimed interactive installation artist based
out of San Francisco and whose work appears on www.possibilitiesbegin.com. "I
hope Pittsburgh Corning's website will inspire new collaborations between me
and architects, since we are both interested in the dynamic possibilities of
light and space."
The site's project gallery also demonstrates glass block's dynamic
relationship with light. A section entitled Studies in Light offers visitors
the chance to view a 24-hour time lapse video which exhibits the transmission
of light through a glass block throughout the course of a day.
Pittsburgh Corning Glass Block products are available from authorized
Pittsburgh Corning distributors and retailers across the country. For more
information, call Pittsburgh Corning's Glass Block Resource Center at 800-624-
2120 or visit www.pittsburghcorning.com.
About Pittsburgh Corning
Since its inception in 1937, Pittsburgh Corning has manufactured products
that help architects turn their visions into inspiring reality. A leading
U.S. supplier of building materials, including glass block and FOAMGLAS(R)
insulation, the company has always strived to provide innovative solutions to
industry needs.
For more information, visit www.pittsburghcorning.com or
www.possibilitiesbegin.com.
SOURCE Pittsburgh Corning
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