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Rentrak Retail Essentials and Home Video Essentials Announces Top DVD Sales and Rentals for Week Ending May 11, 2008
Thursday, May 15, 2008

LOS ANGELES, May 15 /PRNewswire-FirstCall/ -- Rentrak Home Video and Retail Essentials, a business unit of Rentrak Corporation (Nasdaq: RENT), today announced the top DVD sales and rentals for the period of May 5 through May 11, 2008 according to the company's innovative tracking service featuring retail point-of-sale and rental data tracking and market intelligence.

The ten top selling DVDs and the top ten most rented motion pictures, per data collected for the week ending May 11, 2008 include:

    Rentrak Top 10 Selling DVDs*
    RANK       TITLE                         STUDIO    WEEKS IN RELEASE
    1          P.S. I Love You               WAR       1
    2          First Sunday                  SNY       1
    3          27 Dresses                    FOX       2
    4          The Golden Compass            NL        2
    5          Over Her Dead Body            NL        1
    6          Juno                          FOX       4
    7          Cloverfield                   PAR       3
    8          Alvin and the Chipmunks       FOX       6
    9          Charlie Wilson's War          UNI       3
    10         Alien Vs. Predator: Requiem   FOX       4

    *Week ended May 10, 2008

    Rentrak Top 10 Renting DVDs
    RANK       TITLE                         STUDIO    WEEKS IN RELEASE
    1          P.S. I Love You               WAR       1
    2          27 Dresses                    FOX       2
    3          First Sunday                  SNY       1
    4          The Golden Compass            NL        2
    5          Juno                          FOX       4
    6          Cloverfield                   PAR       3
    7          Over Her Dead Body            NL        1
    8          Charlie Wilson's War          UNI       3
    9          In the Name Of The King       FOX       4
    10         I Am Legend                   WAR       8

About Retail Essentials(R)

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials(R)

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brick-and-mortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail, advertising and manufacturing industries. The company's Entertainment Essentials(R) suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real- time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rental's corporate Web site at http://www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz

               Rentrak Corporation
               310-854-8124/8151

SOURCE Rentrak Corporation



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