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The Leading Hotels of the World, Ltd. Launches New Website and Experiences Spike in On-Line Bookings
Thursday, May 15, 2008
NEW YORK, May 15 /PRNewswire/ -- The Leading Hotels of the World, Ltd.,
the prestigious luxury hospitality organization, has launched a sophisticated
and alluring new website, designed to educate and engage discerning travelers
through comprehensive solutions to their traveling needs. The enhanced site,
which has been infused with an "experiential" feel, has garnered positive
feedback from industry professionals and has already delivered a considerable
spike in on-line bookings, as seen in a 35% increase in the conversion rate
just weeks after going live.
A pioneer in the online arena, http://www.lhw.com boasts a number of
exciting features that embrace visitors' passion points and provide a
technically-advanced -- yet user-friendly -- environment for exploring the
brand's portfolio of 450 exquisite hotels in more than 80 countries. This
juxtaposition of emotive interaction and practicality is presented via the
site's rich content, exceptional photo libraries, alluring programs, as well
as the inclusion of regularly-updated destination guides and interactive maps.
In addition, detailed filtering mechanisms allow users to pinpoint desired
locations by selecting personal preferences such as child-friendly, historic
hotels, conference capabilities, golf, and spa resorts to name a few. Each
filter is "additive" (i.e. overlapping), resulting in a completely
customizable target list of options.
"For eight decades, The Leading Hotels of the World has set the
international gold standard, offering discriminating travelers exceptional
levels of comfort, service and style at the finest hotels around the world,"
said Marshall Calder, senior vice president of marketing. "Now, with our site
on par with the best and most innovative sites inside, as well as outside of
our industry, we are poised to meet the demands of today's savvy and curious
traveler with compelling online experiences and offerings."
In view of The Leading Hotels of the World's extensive global presence,
the website is currently available in English and German. Additional language
translations, functional enhancements and content are slated to roll out in
the future on http://www.lhw.com.
About The Leading Hotels of the World, Ltd.
The Leading Hotels of the World, Ltd. is the prestigious luxury
hospitality organization representing nearly 450 of the world's finest hotels,
resorts and spas, and is the operator of http://www.lhw.com and
http://www.lhwspas.com -- the online sources for your luxury lifestyle. As
the largest international luxury hotel brand, the firm maintains offices in 26
major markets across the globe.
Since 1928, the company's reputation for excellence derives from the
exacting levels of quality it demands of its members, each of which must pass
a rigorous, anonymous inspection covering 1,500 separate criteria.
For reservations and information, visit http://www.lhw.com or telephone
toll-free from the USA, Canada, Puerto Rico and the US Virgin Islands, (800)
223-6800.
High resolution images and press information on individual member hotels
are available for downloading at http://www.lhw.com/press.
SOURCE The Leading Hotels of the World, Ltd.
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