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The Sportsman Channel Implements New Strategy; Parent Company InterMedia Outdoors Shifts Programming and Resources to Network
Thursday, May 15, 2008
Plans to Build TSC into Leader within the Outdoors Category
NEW YORK, May 15 /PRNewswire/ -- InterMedia Outdoors, Inc. (IMO), the
industry leader and largest provider of Outdoors content, and parent company
of The Sportsman Channel (TSC), today announced that it chose not to renew its
programming agreements with The Outdoor Channel (TOC), in order to shift its
highly-rated and award-winning television shows to The Sportsman Channel. IMO
will also increase its commitment of resources to TSC, integrating new and
upgraded programming and content from IMO's vast market-leading properties,
which extend across print, television, radio and online mediums.
"We are going to build The Sportsman Channel into the leading outdoor
network, both in distribution and ratings, and shifting all of our programming
to TSC is a major first step in that direction. We have led in every Outdoors
category we have entered-magazine, internet, and television production-and now
we will lead in networks," says InterMedia Outdoors CEO Jeff Paro. "No other
channel in the Outdoors category has ever had this kind of promotional
strength behind it. We will actively and aggressively program TSC with
hunting, shooting and fishing content, with a focus on high-quality original
programming, production of our own shows, and partnerships with producers.
TSC will be a better network for the consumer and a better value for the
distributor."
The upgrading of TSC will include integration of stories and content from
the InterMedia Outdoors portfolio, which include (monthly): 17 magazines
reaching 23 million readers; 18 million page views across 24 websites, with
1.8 million unique monthly visitors; and 49 million radio listeners. IMO's
properties include such trusted brands such as Guns&Ammo, In-Fisherman and
Petersen's Hunting, Fly Fisherman and many others.
TSC and its partners will also benefit from leveraging and creating a
multi-million dollar platform of promotion, advertising sales and marketing
across all IMO outlets.
Launched in 2003, The Sportsman Channel is the only network fully devoted
to the more than 50 million sportsmen in the United States, delivering 100
percent hunting, fishing and shooting programming 24 hours a day, 7 days a
week. Acquired by InterMedia Outdoors Holdings in 2006, TSC is now a part of
the nation's largest multimedia company targeted exclusively to serving the
information and entertainment needs of Outdoors enthusiasts. For more
information, visit www.thesportsmanchannel.com .
CONTACT: Greg Hughes, Sedan Communications; 404-394-3700,
ghughes5425@gmail.com
Amy Sorrells, Sedan Communications; 404-550-4885,
amyssorrells@comcast.net
SOURCE The Sportsman Channel
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