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Stimulus Checks and Dex - a One-Two Punch in Sparking the Economy
Friday, May 16, 2008
Dex's Print and Online Directories Help Consumers Increase the Power of Their Tax Rebate Checks
CARY, N.C., May 16 /PRNewswire-FirstCall/ -- Millions of dollars of tax
stimulus checks are hitting mailboxes and recipients are planning ways to
spend their rebates. According to a recent CBS News/New York Times poll,
nearly 70% of taxpayers plan on either spending the money they receive or use
it to pay bills. For consumers seeking places to spend their money, Dex(R)
print Yellow Pages and DexKnows.com(TM), Dex's online local search site,
provide information on thousands of local businesses, making it easier for
shoppers to make the right choices when it comes to maximizing their tax
refunds.
"Dex products were used over a billion times last year as consumers looked
for qualified contractors and other service providers who best fit their
need," said Maggie Le Beau, senior vice president and chief marketing officer,
Dex. "Dex offers deep content about local businesses, from their specialties
and qualifications to maps, business hours and coupons, equipping consumers
with the information to choose the right local business for their needs."
Yellow Pages remain a vital resource for adults seeking local businesses.
According to a recent Knowledge Networks/SRI Industry Usage Study,
approximately 87 percent of the U.S. population used the print Yellow Pages in
2007. Yellow Pages usage -- including print and online searches -- grew to
17.2 billion searches in 2007, up from 16.7 billion in 2006.
About Dex
Dex is part of R.H. Donnelley (NYSE: RHD), which connects businesses and
consumers through its portfolio of print and interactive marketing solutions.
Small- and medium-sized businesses look to the company's experienced team of
marketing consultants to help them grow their businesses and drive sales
leads. Consumers depend on the company's reliable, trusted, local business
content to deliver the most relevant search results when they are seeking
local goods and services. For more information, visit http://www.DexKnows.com
and http://www.rhd.com.
SOURCE R.H. Donnelley
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