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Avatar Web Design New York Shares 9 Web Design Mistakes that Negatively Impact UX
Thursday, August 10, 2017

NEW YORK, Aug. 10, 2017 /PRNewswire-iReach/ -- Avatar New York is an award-winning web design company. With innovative websites tailored to each business's clientele, Avatar web design New York helps companies attract new clients, enhance brand awareness, and increase revenue, shares nine web design mistakes that negatively impact UX.

Web design has a huge impact on UX from a usability, comprehension, and aesthetic appeal perspective. Design impacts user behaviors and completion of desired actions on the site, user trust, SEO, and vital website metrics such as user retention and conversion.

    1. Cluttered design Designs cluttered with excessive text, visuals, ads, and
       non-essential elements detract from the website's purpose and intended
       user actions. Clutter overwhelms and distracts users causing high bounce
       rates and missed points of navigation. Highlight important points of
       navigation, value propositions, and value-added content and images by
       utilizing negative space and keeping websites uncluttered.
    2. Excessive text Online users don't have the time or patience to read
       through lengthy text. Users want their information clear and concise for
       quick impressions and easy usability across all devices regardless of
       screen size. Command attention and provide a simpler and more enjoyable
       UX with to-the-point text arranged by hierarchy to address user need.
    3. Faint or difficult to read font If users must struggle to read your
       website content and navigation, they won't; they'll leave. Utilize bold
       and easy to read font. Vary font size and boldness based on priority and
       layout to draw attention to important points.
    4. Lack of a search bar Provide a keyword search bar with smart search
       capabilities to make looking up information easy for the user, especially
       if they are looking for non-prioritized information or are not typing in
       the exact words used on the site.
    5. Website content in PDF format Reading in PDF format disrupts the user's
       flow. PDF formats are difficult to read and require time-consuming
       downloading. Confine content to actual web pages.
    6. Lack of historical navigation cues  Showing the user past navigation
       through cues such as leaving breadcrumbs or changing the color of visited
       links minimizes user frustration at re-visiting content and pages.
    7. Hidden navigation Hiding navigation by using practices such as hamburger
       menus can leave users floundering about where to go to find what they
       need. Hidden navigation makes it difficult to utilize the website and
       causes missed opportunities through hidden content not kept in front of
       the user's field of vision. Show the users the pages available to them
       and all points of navigation to improve UX and encourage users to
       complete desired actions.
    8. Poorly designed or missing CTAs, contact information, and forms It's
       important to address design for CTAs, contact information, and forms to
       impact a positive UX as well as completion of desired user actions. CTAs
       should be clear, above the fold, utilize bold font and colors, and
       include a border. Contact information should be clearly visible on all
       web pages, and forms should be kept simple and intuitive to encourage
       user completion.
    9. Not considering finger navigation or mobile responsiveness The majority
       of users utilize mobile devices when online, making finger navigation and
       content rendering across various devices a priority. Ensure that buttons
       and links are designed with spacing and finger size in mind. Consider how
       pages will render on mobile devices and implement text, images, and
       navigation accordingly. Features such as sticky navigation and
       cards-style design can also improve UX on mobile devices.

Avatar New York web design is an innovating, award-winning web design New York firm dedicated to providing clients with responsive websites that help grow brands and convert visitors to customers. With an expertise in web development, branding, cloud hosting, mobile app development, and CMS and e-commerce solutions, Avatar New York's top tier designers have the ability to create intelligent websites for any type of business.

Media Contact: Todd Johnson, Avatar New York, 646-736-6713,

News distributed by PR Newswire iReach:

SOURCE Avatar New York

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