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Netflix Teams With Streaming Media Innovator Roku on Player That Instantly Streams Movies From Netflix Directly to the TV
Tuesday, May 20, 2008
Priced at Just $99.99 and Available Starting Today, The Netflix Player by Roku(TM) is Compact, Easy to Set Up and Intuitive to Use
LOS GATOS, Calif. and SARATOGA, Calif., May 20 /PRNewswire-FirstCall/ --
Netflix, Inc. (Nasdaq: NFLX), the world's largest online movie rental service,
and Roku, Inc., an innovator in digital media streaming technology, today
announced the introduction of The Netflix Player by Roku(TM), a device that
enables Netflix subscribers to instantly stream a growing library of movies
and TV episodes from Netflix directly to the TV. Priced at just $99.99, the
player is available for purchase starting today at
http://www.roku.com/netflixplayer.
The player is simple to install, easy to use and gives Netflix members
instant access to more than 10,000 movies and TV episodes.
"We're excited to bring the first Netflix ready device to the market,"
said Anthony Wood, CEO and founder of Roku. "The seamless integration of the
Netflix service into our player has resulted in true ease of use for the
consumer. Now, streaming video isn't limited to people sitting in front of
the PC; it's ready for the TV in the living room."
"The key breakthroughs of The Netflix Player by Roku are simplicity and
cost," said Reed Hastings, chairman and CEO of Netflix. "First, it allows
consumers to use the full power of the Netflix Web site to choose movies for
their instant Queue, and then automatically displays only those choices on the
TV screen. That's a major improvement versus the clutter of trying to choose
from 10,000 films on the TV. Second, there are no extra charges and no
viewing restrictions. For a one-time purchase of $99, Netflix members can
watch as much as they want and as often as they want without paying more or
impacting the number of DVDs they receive."
About The Netflix Player by Roku
The Netflix Player by Roku is surprisingly compact -- roughly the size of
a paperback book -- and can integrate easily into any home entertainment
system. All it takes is connecting the player to a TV and to the Internet.
For homes with wireless Internet connectivity, the player is Wi-Fi enabled and
offers the ultimate in placement flexibility.
From the Netflix Web site, members simply add movies and TV episodes to
their individual instant Queues, and those choices are then displayed on the
TV and available to watch instantly. With the player's accompanying remote
control, members can browse and make selections right on the TV screen and
also have the ability to read synopses and rate movies. In addition, they
have the option of fast-forwarding and rewinding the video stream via the
remote. In all, the Queue-based user interface creates a highly personalized
experience that puts members in control.
Additional features of the product include optimization of the Netflix
video streaming technology, which eliminates the need for a hard disk drive
associated with video downloads, and built-in connectivity for automatic
software upgrades, which will keep the device current with service
enhancements.
Technical Details
In the Box
-- The Netflix Player by Roku set-top box (approximately 5"W x 5"D x 2"H)
-- Remote control (including 2 AAA batteries)
-- A/V Cable (Yellow/Red/White RCA)
-- Power Adapter
-- Getting Started Guide
Video and Audio Connections
-- HDMI
-- Component Video
-- S-Video
-- Composite Video
-- Digital Optical Audio
-- Analog Stereo Audio
Network Connections
-- Wired Ethernet
-- Wi-Fi (802.11 b/g)
About Netflix, Inc.
Netflix, Inc. (Nasdaq: NFLX) is the world's largest online movie rental
service, with more than eight million subscribers. For one low monthly price,
Netflix members can get DVDs delivered to their homes and can instantly watch
movies and TV episodes streamed to their TVs and PCs, all in unlimited
amounts. Members can choose from over 100,000 DVD titles and a growing
library of more than 10,000 choices that can be watched instantly. There are
never any due dates or late fees. DVDs are delivered free to members by first
class mail, with a postage-paid return envelope, from over 100 U.S. shipping
points. More than 95 percent of Netflix members live in areas that generally
receive shipments in one business day. Netflix is also partnering with
leading consumer electronics companies to offer a range of devices that can
instantly stream movies and TV episodes to members' TVs from Netflix. For
more information, visit http://www.netflix.com/.
About Roku, Inc.
Roku is a market leader in innovative applications for digital media.
Through its work in both software and hardware, the company develops and sells
consumer products and business solutions to bring rich media to the end user.
Its products include: The Netflix Player, SoundBridge and SoundBridge Radio
digital music players, and BrightSign digital signage controllers. Roku is
privately held and based in Saratoga, Calif. For more information on the
company and its products, visit: http://www.roku.com.
SOURCE Netflix, Inc.; Roku, Inc.
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