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EyeWonder Demonstrates Online Ad Success
Tuesday, May 20, 2008
Research shows that EyeWonder-powered campaigns outperform those of DoubleClick, PointRoll, and Eyeblaster in increasing aided brand awareness, message association, and brand favorability
ATLANTA, May 20 /PRNewswire/ -- EyeWonder, Inc., a leading innovator in
Interactive Digital Advertising technologies and services, today announced the
results of a commissioned MarketNorms(R) analysis conducted by Dynamic Logic
concluding that In-Page Rich Media and Video ad campaigns powered by EyeWonder
showed significant advantages in delivering increases in core brand metrics
compared to those of other top Rich Media ad providers.
The analysis of more than 275 online advertising campaigns contained in
Dynamic Logic's MarketNorms(R) database found that campaigns served through
EyeWonder demonstrated the highest in-page performance compared to campaigns
powered by DoubleClick, PointRoll and Eyeblaster across the top five measured
key brand metrics, which include aided brand awareness, online ad awareness,
brand favorability, message association and purchase intent.
"This analysis once again validates that campaigns using our technology
and services deliver better results than our competitors," said John Vincent,
CEO of EyeWonder. "While others in the industry grapple with consolidation, we
remain focused on delivering the most innovative solutions and services to
help agencies remain creative and deliver the strongest results in the
industry for the brands they support."
According to the analysis, performance of in-page rich media and video ads
leveraging EyeWonder's technology demonstrated higher increases in aided brand
awareness, message association, and brand favorability than campaigns
delivered by DoubleClick, PointRoll and Eyeblaster.
Drilling deeper into the findings, in-page ads using EyeWonder:
-- Increased aided brand awareness 8.8 percentage points - significantly
stronger performance than the nearest competitor's 2.4 percentage-point
increase.
-- Generated awareness of the brand message among 6.7 percent of ad
viewers who otherwise would not have been aware. Competitors, when
measured in the same way, positively impacted only 1.3 percent to 2.3
percent of ad viewers in terms of message association.
-- Raised brand favorability by 4.2 percentage points while competitors'
impact ranged from 0.2 to 1.5 percent.
-- Topped two out of three competitors in increasing purchase intent.
-- Increased purchase intent 3.1 percentage points. Competitors, when
measured in the same way positively impacted only 0.3 to 1.0 percentage
points.
A whitepaper with more in depth coverage of the findings of this analysis
and the EyeWonder solutions and services responsible for the strong
performance can be found at http://www.eyewonder.com/resources_insights.php.
About EyeWonder, Inc.
EyeWonder is a pioneer and innovator in Interactive Digital Advertising,
providing clients with the technology, experience and industry expertise to
advance their brands. The company's solutions and services are used by the
world's top agencies and brands to universally deploy interactive advertising
campaigns across online and emerging digital platforms. For more information,
please visit http://www.eyewonder.com.
SOURCE EyeWonder, Inc.
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