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JMR Graphics Discusses Fall Maintenance and Planning for Your Vinyl Graphic Vehicle Wraps
Wednesday, September 13, 2017

NEW YORK, Sept. 13, 2017 /PRNewswire-iReach/ -- JMR Graphics, a leading designer and manufacturer of 3M trailer graphics and car wraps, discusses fall maintenance and planning for your vinyl graphic vehicle wraps.

Fall is nearly upon us. Businesses face many to-dos as they enter each new season, from product changes and promotional strategies to marketing updates. One such task is addressing vinyl graphic marketing and maintenance for the new season, especially attention-grabbing vehicle wraps.

Maintenance Air pollution, UV rays, and dirt take a toll of vinyl graphic vehicle wraps. As the summer season closes, businesses should clean vinyl graphic wraps and protect them from the elements going forward. When cleaning vinyl graphics, ensure that either a dedicated vinyl graphic wash is used or a very mild detergent mixed with water with a pH balance between 3 and 11. Use only soft cloths or sponges, nothing abrasive. For hose usage, ensure the water pressure is kept below 1200 psi, the temperature is below 180° degrees F, and the nozzle is held at least 12 inches away. Spray at a 40° wide-angle spray perpendicular to the graphic. Waterless washes and vinyl approved waxes without petroleum distillates can also be used as long as the wrap is not matte. For non-glossy matte wraps, utilize a matte-approved waterless wax after washing and wash with matte vinyl graphic approved washes or isopropyl alcohol diluted with 50% water. Speak with your car wash or vinyl graphic installer about approved washes. A professional installation service can also provide UV protectant coatings for your wrap.

Analysis and planning Before you plan for the upcoming seasons, it's vital to analyze wins and opportunities from your past marketing. Analyze the effectiveness of your vinyl graphic CTAs to identify opportunities with verbiage or placement. If conversion was an opportunity, consider making CTAs and value propositions bolder on your graphic design, adding more action verbiage, and communicating an incentive on your wrap. Did the business pull customers from certain zip codes over others? This could show opportunities and wins for best places to drive and park your wrapped vehicle. If the business is not already equipped to analyze these things, consider ways to begin to capture customer information such as zip codes and obtain analytic programs to fine-tune vinyl graphic and other marketing efforts moving forward. As you plan your go-forward vinyl graphic marketing, consider whether a new wrap design is needed to capture seasonal interest and grab attention with new visuals and messaging. Holiday marketing plans should already be in the works, but if not ensure that a game plan is in place and that your vinyl graphic vehicle wraps support an appropriate message that ties in with the rest of your marketing.

JMR Graphics vehicle wraps is an award-winning Nationwide 3M Certified Manufacturer of Graphics with more than a quarter-century of experience. We specialize in branding companies through Fleet Graphics, Vehicle Wraps, Architectural Wall Graphics, Promotional Window Clings, Floor Graphics, Event Signage, and much more. We offer a variety of 3M Graphics Films which are specially designed for most surfaces that require a changeable, short-term, or long-term application. Our exceptional "Turn Key Service" is backed with a 3M MCS Warranty to give you peace of mind when you need optimum performance for the intended life of your graphics. With our state-of-the-art, cutting-edge facility, we inspire our clients by providing creatively designed, custom-printed graphics and handle a network of nationwide installers. JMR Graphics provides expert capabilities and capacities needed to meet any graphic challenge.

Media Contact: Mike DeRicco, JMR Graphics, 1-800-378-6343,

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