WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Web Hosting Web Host Industry Monday, November 20, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email

Content Marketing World 2017 Wraps Up Seventh & Most Successful Event Yet
Wednesday, September 13, 2017

#CMWorld 2017 Welcomed 3500+ attendees to Cleveland, Ohio

CLEVELAND, Sept. 13, 2017 /PRNewswire/ -- Content Marketing World Conference and Expo (CMWorld), the largest content event on the planet, just wrapped up its seventh and most successful event yet. More than 3500 attendees from over 50 countries spent the week learning from and networking with the best of the best in the content marketing industry- and tasting every kind of orange colored food imaginable (CMWorld's signature color).

This year's attendees came from more than 550 companies across the world including 44 from the Fortune 100. During the four-day event in Cleveland, Ohio, September 5-8, attendees had a pick of more than 220 speakers and 120 sessions from over a dozen different tracks focusing on all facets of content marketing including demand generation, social media, video, content strategy, influencer marketing, email and more.

If you weren't following #CMWorld on Twitter (which was trending all week) then here are some highlights you missed:

    --  Content Marketing Institute (CMI) founder, Joe Pulizzi, kicked off the
        show by sharing a sneak peek at stats from CMI's upcoming B2B Content
        Marketing Research Report. Of the B2B organizations most successful in
        their content marketing programs, 92% are focused on building audiences.
        Of those least successful in content marketing, less than two-thirds
        (65%) are focused on building audiences. Joe explained why an audience
        can be a company's biggest (and most profitable) asset.
    --  General Electric CMO Linda Boff explained how the powerhouse uses its
        content to find "the human in the digital" because people relate to
    --  Producer, director and YouTube star, Casey Neistat shared his personal
        journey as a creator and encouraged the audience to "Do What You Can't"
        as inspiration to think differently.
    --  Coca-Cola's Integrated Marketing Lead, Kate Santore revealed that rather
        than asking themselves at Coca-Cola how to sell more, they ask, "How do
        we find space in the hearts and minds of our consumers?"
    --  Pulitzer Prize winning author Colson Whitehead shared amusing and witty
        insight into his journey as a writer, offering inspiration for others on
        persevering even when faced with failure.
    --  Actor Joseph Gordon-Levitt delivered the closing keynote where he shared
        how his online community called HitRECord is creating a truly unique and
        successful online collaboration among creators that he feels could be a
        model for others.
    --  Jay Acunzo, host of Unthinkable podcast, proclaimed (and supported his
        proclamation) that brands and companies shouldn't follow best practices
        but instead trust their intuition, setting them apart from everyone
    --  The top four prizes in the Content Marketing Awards program, the largest
        and longest running content marketing awards program in the world, were
        awarded live during CMWorld. Paolo Mottola, managing editor of REI Co-op
        was named Content Marketer of the Year. For a complete list visit:
    --  Visual artist Kelley Kingman and her staff from Kingman Inc. created
        twenty graphic recordings from CMWorld sessions. To see all the graphics
    --  To see all the pictures from CMWorld 2017 visit CMWorld's Facebook page:

If you were unable to attend CMWorld 2017, you can still order the Video on Demand package. To order, visit:

Content Marketing World 2018, will be held 4-7, 2018 in Cleveland, Ohio. Please check for registration information or to enter your email address to be notified when registration for 2018 opens.

About Content Marketing Institute
Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI's Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. Watch this video to learn more about CMI. Content Marketing Institute is organised by UBM plc. UBM is the largest pure-play B2B Events organiser in the world. Our 3,750+ people, based in more than 20 countries, serve more than 50 different sectors. Our deep knowledge and passion for these sectors allow us to create valuable experiences which enable our customers to succeed. Please visit for the latest news and information about UBM.

View original content with multimedia:

SOURCE Content Marketing Institute

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Network Optimization Services Market Worth 9.08 Billion USD by 2022 | Nov 17, 2017
Nav At Microsoft Connect(); 2017, Announcing the Marriage of CDN and Big Data | Nov 17, 2017
Nav Peninsula Regional Medical Center Hospital is First in Maryland to Implement CipherHealth's Digital Rounding Solution for Patient Experience | Nov 17, 2017
Nav Global Toxicology Services Market 2017-2025 - Market is Expected to Reach $14,343 Million | Nov 17, 2017
Nav Global Electronic Health Record Market 2017-2027 | Nov 17, 2017
Nav Nubeva Joins Cloud28+ Digital Marketplace and Provides Full Cloud Visibility and Control | Nov 17, 2017
Nav agencyEA, CreativeMornings and Shutterstock Announce Client: Citizen Event in Association with Obama Foundation | Nov 17, 2017
Nav Multiple Sclerosis: KOL Insight 2016 | Nov 17, 2017
Nav Melanoma: KOL Insight 2016 | Nov 17, 2017
Nav Market Access Impact: Type 2 Diabetes Mellitus (EU5) 2016 | Nov 17, 2017

Submit News | View More News View More News