WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Tuesday, September 19, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email

Informa Engage launches, connecting specialist sellers to B2B buyers worldwide through quality marketing services
Wednesday, September 13, 2017

Delivers unrivalled international B2B audiences to marketers

NEW YORK, Sept. 13, 2017 /PRNewswire/ -- Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.

Experience the interactive Multichannel News Release here:

Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa's combination with Penton Information Services in 2016.

Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyers' decision making process.

"Marketers have a tough job. So, our focus is on creating turnkey solutions that make it easy for them to connect with engaged audiences," said Kate Spellman, President, Informa Engage. "Being part of Informa and connected to its hundreds of trusted, vertical Brands and their specialist international audiences, enables us to deliver even more powerful solutions to real marketing needs. From building brand awareness and education to enabling sales - we're laser focused on delivering results for Customers."

Informa Engage's greatest advantage is its audience of 30 million B2B professionals in 180 countries, which includes:

    --  The producers of more than 85% of U.S. agricultural GDP
    --  100% of U.S. companies involved in the design-to-manufacturing process
    --  More than 825,000 professionals in the U.S. wealth management community
    --  More than 1.2 million aviation professionals worldwide
    --  1.5 million professionals who design, build, buy, sell, operate and
        support cars, light vehicles, trucks and trailers worldwide
    --  5.4 million business and technology professionals--the builders, sellers
        and users of technology solutions and services--in a $2 trillion
    --  An array of communities in the booming natural products industry and in
        the $85 billion waste, recycling and organics industry

Informa Engage's data-driven platform and sophisticated marketing formula tracks buyers' interests, needs and intent to put relevant content on and off-line in front of active buyers, using an array of solutions from advertising, direct marketing, custom content, research, video, infographics and much more.

About Informa Engage
We connect marketers with B2B decision makers. By combining unrivaled reach, deep knowledge of specialist markets and sophisticated marketing we engage buyers - activating real results for marketers.

Media Contact
Kate Spellman
Informa Engage
T: 212 204 4351

View original content:

SOURCE Informa Engage

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Path Interactive Named The 2017 North America Winner Of Google's Display Innovation Award | Sep 19, 2017
Nav Telcoin announces investment by Mixi co-founder and East Ventures | Sep 19, 2017
Nav Don't Wait to Buy in the 20 Hottest Neighborhoods in the US | Sep 19, 2017
Nav Alzheimer Disease Markets, 2026: New Drugs, Markets and Companies - Profiles of 144 Companies with 92 Collaborations | Sep 19, 2017
Nav Optanix Names Mike Crest as CEO | Sep 19, 2017
Nav JMR Graphics Shares Vinyl Graphic Design Tips for Bus, Trailer, and Transit Wraps: How to Drive Big Results for Your Business | Sep 19, 2017
Nav Ibotta Launches New Performance Marketing Platform to Accelerate Traditional Retailers' Mobile Commerce Efforts | Sep 19, 2017
Nav As Innovative Video Marketing Escalates in China, Tangeche Becomes First Youku NIVA CPM Client, Powered by Mirriad Technology | Sep 19, 2017
Nav China NVH (System, Parts, Materials) Industry Report 2017-2021 Featuring 10 NVH Companies | Sep 19, 2017
Nav "Livin': From the Amsterdam Red Light to the African Bush" by Frankie Hogan Released | Sep 19, 2017

Submit News | View More News View More News