Wirecard to Offer Value-added Services to Chinese Customers Together with Premier Tax Free and Storymaker
Thursday, September 14, 2017
ASCHHEIM, Germany, September 14, 2017 /PRNewswire/ --
- Integrated payment and marketing approach for Alipay and WeChat Pay, the leading
Chinese payment solutions
Wirecard, the leading supplier of digital payment solutions and internet technology,
has entered into a new cooperation to expand the portfolio of value-added services for
Alipay and WeChat Pay customers. Together with Storymaker, specialists in marketing for
China, and Premier Tax Free, the partners will be offering European merchants an
integrated payment and marketing approach for the two leading mobile payment solutions in
China, Alipay and WeChat Pay.
The average Chinese tourist spends EUR 520 per day in Europe, representing huge sales
opportunities for merchants. However, Chinese tourists prefer paying via their smartphones,
as they are used to doing so back home. The mobile payment solution WeChat Pay has over
600 million active users, while its competitor Alipay has 520 million. With the expanding
tourism market, the proportion of merchants who want to offer Chinese payments methods is
also on the rise, so as to make their business more attractive to Chinese tourists.
In order to do this quickly, easily and comprehensively, Storymaker and Premier Tax
Free are now offering numerous advantages to merchants together with the technology
supplier Wirecard, which also acts as the acquirer. Due to the partnership with Premier
Tax Free, merchants are able to expand their range of value-added services by integrating
VAT refunds for Chinese consumers at the point of sale. Local companies can leave an
enduring impression with Storymaker's storytelling and attract customers in a targeted
manner with digital discount campaigns on WeChat and Alipay's marketing platforms.
Michael Brinkmann, Executive Vice President Partner Management at Wirecard: "Chinese
tourists are a huge target group with enormous sales potential for European merchants. By
agreeing new strategic cooperations to facilitate payments via Alipay and WeChat Pay, our
intention is to enhance our customers' understanding of Chinese consumers and offer them
value-added services from a single source. This allows European merchants to significantly
increase both customer satisfaction and, consequently, their sales figures as well."
Wirecard Media Contact:
Wirecard AG is a global technology group that supports companies in accepting
electronic payments from all sales channels. As a leading independent supplier, the
Wirecard Group offers outsourcing and white label solutions for electronic payments. A
global platform bundles international payment acceptances and methods with supplementary
fraud prevention solutions. With regard to issuing own payment instruments in the form of
cards or mobile payment solutions, the Wirecard Group provides companies with an
end-to-end infrastructure, including the requisite licences for card and account products.
Wirecard AG is listed on the Frankfurt Securities Exchange (TecDAX, ISIN DE0007472060,
WDI). For further information about Wirecard, please visit http://www.wirecard.com or
follow us on Twitter @wirecard.
Premier Tax Free Media Contact:
Alison Hicks, Four Communications
About Premier Tax Free:
With over 30 years' experience, Premier Tax Free is one of the world's leading Tax
Free shopping companies, providing international shoppers with VAT refund and dynamic
currency conversion services, in partnership with over 150,000 retail stores worldwide.
Premier Tax Free is part of the Fintrax Group, an international financial payments
organisation established in 1985, now operating in 33 countries worldwide. Fintrax became
part of the Eurazeo portfolio of growth companies in December 2015.
Storymaker Media Contact:
Storymaker Agentur fuer Public Relations GmbH
Storymaker is a communications agency with offices in Tuebingen, Munich, Berlin,
Beijing and Shanghai. The agency's customers above all include technology-driven companies
from the following sectors: information technology, engineering, mechanical engineering,
the automotive industry, telecommunications and consumer electronics as well as retail
firms. As the first German agency partner for WeChat, Storymaker allows German companies
to open up a WeChat account without the need to be registered in China. As an official
marketing partner of Alipay, the agency provides access to special marketing features
within the Alipay app to its customers.
SOURCE Wirecard AG
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