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JohnXHannes's Squarespace Super Bowl Ad Wins Emmy for Outstanding Commercial
Thursday, September 14, 2017

Tongue-in-cheek spot starring John Malkovich honored by the National Academy of Television Arts and Sciences

NEW YORK, Sept. 14, 2017 /PRNewswire/ -- Creative collective JohnXHannes New York's Super Bowl commercial for Squarespace starring John Malkovich won the 2017 Emmy Award for Outstanding Commercial at the Creative Arts Emmy Awards this weekend.

The Emmy winning commercial "Calling" aired during Super Bowl LI and featured the actor-turned-designer setting up a website to launch his fashion brand. The world got to enjoy John Malkovich calling another John Malkovich to ask for his domain back.

View full campaign here:

"Our creative industry is evolving and the lines between entertainment and commercials have blurred," said Hannes Ciatti, co-founder and executive creative director of JohnXHannes New York. "We founded JohnXHannes to further explore these new ways of creative thinking. The Emmy Awards are a great showcase for this and to win one in our first year for the John Malkovich Squarespace campaign is a good sign that we're heading in the right direction."

The Super Bowl commercial was part of Squarespace's "Make Your Next Move" campaign, a multi-spot TV and digital series about the Oscar nominee's transition to fashion designer. The actor, who began his career as a costume designer, launched his first menswear line at in January of this year.

"We are honored to have our work recognized by the National Academy of Television Arts and Sciences," added John McKelvey, co-founder and executive creative director at JohnXHannes New York. "We wanted to cut through over-the-top Super Bowl films with simplicity - an intimate, relatable moment of panic when you realize your own name as a domain is gone."

The campaign by JohnXHannes was created with production partner Smuggler and director Miles Jay. The campaign has been honored with awards at the Cannes Lions International Festival of Creativity, The Webby Awards, The Clios and The AICP Show. Editing by No6, color by Company 3 and sound by Formosa.

JohnXHannes has picked up multiple new clients both in North America and globally, in technology, sport and fashion.

About JohnXHannes New York
JohnXHannes New York is an interdisciplinary creative collective based in New York. JohnXHannes develops and produces insightful and impactful creative at the junction of culture, storytelling and technology. The creative collective works with brands directly, cultural influencers and world-leading production partners. Founders and Executive Creative Directors John McKelvey and Hannes Ciatti have a global track record of telling authentic stories and mutually beneficial partnerships for brands such as Squarespace, Golden States Warriors, Beats by Dre, Gisele B√ľndchen, Under Armour, Nike and Google. For more information, visit

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SOURCE JohnXHannes New York

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