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SAP Helps Businesses Across Europe and the Middle East Put People at the Center of Business
Tuesday, November 14, 2017

SOUTH SAN FRANCISCO, Calif., Nov. 14, 2017 /PRNewswire/ -- SAP SE (NYSE: SAP) today said that Dubai conglomerate Al-Futtaim, Danish software provider KMD and Austrian crane maker PALFINGER are among the latest slate of companies who have selected SAP® SuccessFactors® solutions for human capital management (HCM) to help innovate HR, drive digital transformation and deliver an engaging experience for employees across the organization.

"Employees today expect simplified and personalized HR experiences," said SAP SuccessFactors* President Greg Tomb. "Those experiences allow people to be more successful at work, in the midst of digital transformation. People are central to this transformation. To tap into the full potential of everyone in the workforce, it's become mandatory for HR to take an integral role in propelling business forward. We're excited to partner with leading businesses across Europe and the Middle East to help enable their digital HR transformation."

In the third quarter of 2017, a diverse group of leading organizations across Europe and the Middle East selected SAP SuccessFactors solutions to put people at the center of business and turn purpose into performance. They include:

    --  Al-Futtaim Group (Dubai/retail)Al-Futtaim, a large conglomerate
        comprised of automotive, retail and property development, engineering
        and technology businesses, takes to the cloud with SAP SuccessFactors
        and Concur solutions. Al-Futtaim will also use the SAP Leonardo digital
        innovation system to help transform facilities management into "energy
        as a service" and reduce energy costs by 15 to 20 percent over the next
        five years at its properties. Using SAP Cloud Platform, Al-Futtaim plans
        to use the Internet of Things (IoT) in an energy management solution
        that can scale as its property portfolio grows.

    --  DEUTZ AG (Germany/discrete manufacturing)DEUTZ, a German engine
        manufacturer, has chosen SAP S/4HANA®, SAP Cloud Platform and SAP
        SuccessFactors solutions to realize its digital transformation strategy,
        "DEUTZ Digital 2020." With SAP, DEUTZ has the right partner for its
        comprehensive end-to-end vision for a digital plant with new
        applications for the IoT, optimized financial processes and modern,
        continuous personnel management.

    --  KMD (Denmark/professional services)KMD, a leading supplier of
        mission-critical software, solutions and IT services, has worked with
        SAP to deliver tailor-made solutions to help digitalize Denmark's public
        services. SAP SuccessFactors Employee Central and solutions for
        recruiting and onboarding will help KMD's customers modernize and
        digitally transform their HR function, and improve efficiency and
        competitiveness in the battle for talent.

    --  PALFINGER AG (Austria/industrial machinery and components)Austria's
        PALFINGER is known for innovative lifting solutions for commercial
        vehicles on land and sea. With the Loader Crane as its core product, the
        company is the world leader in the segment, having captured more than 30
        percent of the market. PALFINGER selected the SAP SuccessFactors HCM
        Suite, including the SAP SuccessFactors Employee Central solution, to
        help harmonize and simplify its processes on a global scale and drive
        transparency and productivity. SAP SuccessFactors solutions will help
        PALFINGER's diverse workforce stay engaged and focused on the company's
        growth strategy rather than on administrative processes.

    --  Software Quality Systems AG (Germany/professional services)Software
        Quality Systems, a German consulting company for quality management, has
        chosen SAP S/4HANA Cloud along with Concur and SAP SuccessFactors
        solutions to help standardize its systems and processes for digital

These companies are among thousands of international organizations who have selected leading SAP SuccessFactors solutions and are utilizing SAP's global cloud infrastructure to put employees at the heart of business and drive their digital HR strategies. With data centers around the world, including China and Russia, SAP SuccessFactors solutions provide businesses with the tools needed to deliver a unified employee experience across borders while also meeting local and regional regulations.

For more information, visit the SAP SuccessFactors website and the SAP News Center. Follow SAP on Twitter at @SuccessFactors and @sapnews.

*SAP SuccessFactors is a brand name launched in January 2016 and is used here to mean the offerings, employees, and business of acquired company SuccessFactors, which continues to be our legal entity until integration with SAP is complete.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device - SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 365,000 business and public sector customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit

Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates.
© 2017 SAP SE. All rights reserved.
SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE in Germany and other countries. Please see for additional trademark information and notices.

For customers interested in learning more about SAP products:
Global Customer Center: +49 180 534-34-24
United States Only: 1 (800) 872-1SAP (1-800-872-1727)

For more information, press only:
Geraldine Lim, SAP, +1 (415) 418-0945,, PT
SAP News Center press room;
Tim Scarfe, LEWIS Communications, +1 (510) 399-9032,, PT

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