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SRAX Extends Vertical Strategy Launches SRAXfan
Tuesday, November 14, 2017

Just in time for the busiest time of the sports year and inspired by success of SRAX's pharma vertical SRAXmd, SRAXfan vertical targets sports fans through an intelligent stack of marketing tools

LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- With football, basketball and hockey all in season, SRAX (NASDAQ: SRAX) today announced its new sports vertical offering, SRAXfan. The company's latest digital marketing and data management tool is designed to reach and reveal valuable sports fan audiences. SRAXfan was inspired by the success of the company's healthcare vertical, SRAXmd, which the company recently announced is pursuing strategic alternatives.

"Brands and agencies have experienced tremendous results with SRAXmd," said Christopher Miglino, CEO and Chairman of SRAX. "We believe there is a significant opportunity to replicate that success through an array of vertical products. SRAXfan represents the first in a series of category-specific tools for buy-side digital marketers."

SRAXfan tools enable brands and agencies to connect with sports fans at home, the stadium or out-of-home at gathering locations, such as bars, restaurants, and universities, during live sporting events.

Key offerings included in SRAXfan are:

    --  StadiumTRAX: Delivers location-targeted ads to mobile devices
        in-and-around stadiums and other sports venues.
    --  FanTRAX: Combines sports interest and behavior data to identify sports
        fanatics.
    --  SportsViewTRAX: Reaches out-of-home sports viewers where they gather.

"SRAXfan is all about highly-targeted advertising to the right fan, at the right time when emotions are high," added SRAX's Miglino. "Our efforts with SRAXmd have delivered a prescription for success that we are excited to bring to digital marketers interested in targeting sports fans."

ABOUT SRAX

SRAX (NASDAQ: SRAX) is a digital marketing and data management platform delivering the tools to reach and reveal valuable audiences. SRAX's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Through an omnichannel approach that integrates all aspects of the advertising experience into one platform, SRAX discovers new and measurable opportunities that amplify campaign performance and maximize profits. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.

Safe Harbor Statement

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACTS:

Kirsten Chapman

LHA Investor Relations

415.433.3777

srax@lhai.com

Steve Stratz

Relevanz Public Relations for SRAX

206.300.9134

steve@relevanzpr.com

View original content with multimedia:http://www.prnewswire.com/news-releases/srax-extends-vertical-strategy-launches-sraxfan-300555241.html

SOURCE SRAX



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