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Softcrylic Appoints Brett Newcome as an Associate Partner
Tuesday, November 14, 2017

MINNEAPOLIS, Nov. 14, 2017 /PRNewswire/ -- Softcrylic, a global IT and Professional Services Company serving SMEs and Fortune 500 clients in the U.S. and Europe, today announced that Brett Newcome has been named as its new Associate Partner for its Analytics division. Brett brings a great deal of expertise in leading enterprise level digital analytics and product marketing initiatives for Global brands.

Having joined Softcrylic in early 2016, Brett is excited for the challenges ahead and believes "we are in an era of constant digital transformation. Businesses have been increasingly aggressive in leveraging technologies to transform their business model and create a competitive edge. Digital Analytics supports businesses with valuable insights to maximize profits, user engagement, brand reach, and campaign success." Brett is honored to be named Associate Partner and continue his career with Softcrylic. He said he "is impressed by the fact that Softcrylic has consistently built long term client relationships delivering value with advanced Data & Analytics capabilities. Furthermore, the technical expertise to build solutions, not just run analysis, sets Softcrylic apart from other analytics firms."

Prior to joining Softcrylic, Brett had worked with global brands such as Aflac, Home Depot and Charter Communications in various capacities from leading usability analysis & design, product management, and overseeing complex analytics implementations. Although diverse, each of these roles had analytics as the core. He personally enjoys the challenges of diverse, cross-channel experiences and developing, simple, elegant solutions that drive data-driven online strategies.

Brett commented: "The real value of Analytics is all about accessible and actionable insights that support business decisions. Softcrylic's technical and domain expertise in analytics lets us create and build solutions that will help clients reach desired goals, scale with their business, and ultimately impact positive change."

Softcrylic helps organizations navigate and execute the path of Digital Transformation through its IT solutions and services in a variety of technical disciplines including Software Development, Test Engineering, Data and Analytics. Since 2000, Softcrylic has worked with both start-ups and Fortune 500 organizations to help make their company goals a reality.

For more information, please email or visit

Senthil Kumar

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SOURCE Softcrylic LLC

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