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  Home News Website Related Online Marketing Sunday, November 19, 2017 
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TBWAChiatDay LA and Hearts & Science Win Intuit QuickBooks Account
Tuesday, November 14, 2017

TBWA\Chiat\Day LA awarded global lead creative agency, Hearts & Science to focus on U.S. media planning and buying

LOS ANGELES, Nov. 14, 2017 /PRNewswire/ -- TBWA\Chiat\Day Los Angeles has been named creative global agency of record, and Hearts & Science US was appointed media agency of record, for Intuit's QuickBooks business unit, which provides innovative financial management solutions to small business owners and the self-employed.

The partnership between TBWA\Chiat\Day LA and Hearts & Science proved to be a powerful combination for the California-based financial tech company, which awarded the Omnicom agencies its QuickBooks business following a three-month pitch process. The two agencies delivered a strategy informed with real-time data insights, going well beyond traditional marketing tactics to deliver on market intelligence, creating competitive advantage via personalized digital marketing where CRM and addressable channels converge. The unique approach was powered by a core-integrated team, which delivered bespoke insights through a proprietary research system, fusing the expertise of data, analytics, and social listening to engage the business in cultural relevance.

Inuit is committed to powering prosperity around the world for consumers, small businesses and the self-employed through its ecosystem of innovative financial management solutions. With a total addressable market of 800 million small business owners and self-employed around the world, the company is excited to partner with their new integrated team to bring new thinking to the user-friendly and affordable QuickBooks product.

"QuickBooks' business represents Intuit's most important growth opportunity," said Guy Longworth, QuickBooks Senior Vice President of Global Marketing. "With explosive potential in the coming years, it's crucial that we bring on partners that can help us drive impact at scale. Our work with TBWA\Chiat Day, and media partner Hearts & Science, will help us quickly propel our business into a global brand with the ability to empower the burgeoning legions of self-employed."

TBWA\Chiat\Day LA will lead creative and strategic duties, working in close partnership with TBWA teams in other key client markets, including TBWA\London, TBWA\Sydney and Juniper Park\TBWA. Hearts & Science will initially be responsible for U.S. media planning and buying, bringing their data-driven marketing approach that creates personalized relationship between humans and brands.

"QuickBooks' desire to become an iconic global brand plays squarely in TBWA\Chiat\Day's sweetspot of finding a brand's soul and crafting a powerful brand narrative to locate and involve it in modern culture," said TBWA\Chiat\Day LA President Erin Riley. "We were attracted not just by their commercial potential and brand ambitions, but by their company values and the passion of their people as well. And we look forward to collaborating closely with our media partners, Hearts & Science, to deliver completely modern storytelling that achieves this ambition."

According to Scott Hagedorn, Hearts & Science CEO, "QuickBooks and Hearts share a common obsession in being consumer-first, and we are excited to leverage data-driven marketing and innovation to energize their business. Together, we will quickly accelerate QuickBooks' already strong acquisition based business into an iconic global brand. We are excited to be an integral part of their expansion efforts, especially as QuickBooks further expands their business across geographies. Intuit prides itself on living and breathing its core values, and--in partnership with TBWA--we embody them in who we are and everything we do."

About TBWA Worldwide

TBWA is The Disruption® Company: the cultural engine for 21(st) century business. One of the world's most innovative and creative companies, TBWA uses trademarked Disruption® methodologies to develop business-changing ideas for brands. A top ten-ranked global advertising agency with 11,300 employees across 305 offices in 98 countries, TBWA includes brands such as Auditoire, Digital Arts Network (DAN), eg+ worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. Global clients include adidas, Apple, Gatorade, GoDaddy, Henkel, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines and Vichy. Follow TBWA on Twitter and Instagram and like us on Facebook.

About Hearts & Science

Designed to inform brand strategies with real-time insights and deliver business advantage in the world of personalized digital marketing, Hearts & Science is a data-driven marketing agency that orchestrates expert media planning and buying capabilities in conjunction with a diverse range of services including shopper marketing, marketing innovation and content activation. Headquartered in New York, Hearts & Science currently has eighteen offices in twelve countries serving the world's best leading marketers.

TBWA and Hearts & Science are a part of Omnicom Group (, a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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