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Top Website Development Company, Lounge Lizard, shares 10 Key SEO Metrics to Track
Thursday, December 07, 2017

NEW YORK, Dec. 7, 2017 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as one of the top website development companies within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

What is the point of having a website if it is not effective and is not getting you the results you need? It ends up being about as useful as a waterproof towel. Of course part of understanding how effective your site is means tracking certain metrics to compare them against your initial expectations or goals. Once you are able to consistently do that you are in a better position to make changes that will help you get the desired results. Today the NY based website development company, Lounge Lizard, shares 10 Key SEO Metrics to track.

    1. Keywords ranked in Google - It is important to know which keywords your
       site is ranking for with Google. There are quite a few excellent keyword
       tracking tools on the market to help with this. Once you know what
       keywords you are ranking for you can then better optimize your SEO
       strategy looking to both leverage the words that are bring in a lot of
       traffic as well as keywords you want to rank for but currently aren't.
    2. Click-through rate - The Google Search Console (GSC) is a fantastic tool
       to make use of. One report it offers is the Search Analytics which shows
       the average percentage of people who click on one of your links after
       seeing it in the search results which is called your click-through-rate
       or CTR. This stat is very valuable because it lets you know if the
       snippets of content people see in search results is appealing or
       interesting enough for them to actually follow the link.
    3. Local visibility - As local search continues to gain prominence, so does
       the importance of local visibility. Your goal should be to appear in the
       local 3-pack for keywords related to your niche. That means if you are in
       accounting and are located in Fortuna, California then someone should be
       able to search Fortuna accounting and quickly get your business name. If
       not there is work to be done!
    4. Pages indexed in Google Search Console - If your pages aren't all indexed
       then people simply can't find all your pages. Using GSC you can check the
       number of pages on your site that are indexed which then lets you know if
       there are problems with crawling or perhaps you might need to submit them
       manually to be indexed.
    5. Top exit pages - An exit page is the last page someone visits before they
       bounce from your site. In a perfect world that will be a post-conversion
       page such as a purchase confirmation and thank you page. However as that
       isn't always the case by tracking the top exit pages you can investigate
       to see if there are problems that are causing visitors to bounce.
    6. Organic traffic - This metric has to do with all of your non-paid efforts
       to generate traffic from search engine results. Your SEO strategies
       directly relate to these numbers which should be looked at from a number
       of perspectives including by landing page and by location to better
       understand where you are most successful
    7. Organic bounce rate - Bounce rate is calculated based on the number of
       viewers that leave your site after viewing a single page. In an ideal
       world your rate will be very low. A high rate means when people arrive
       they aren't finding what they want/need based on their keyword search or
       aren't interested in what you are offering them in the form of content,
       products or services. You always want to check the rates on all of your
       landing pages as some might perform better than others.
    8. Organic conversion rate - This metric gets to the meat of the matter;
       closing the deal. You can and should look at how and where conversions
       take place such as by device, by browser, by location and by landing page
       so you can maximize what is working and fix what isn't.
    9. Duplicate titles and descriptions - Duplication can become the bane of
       your existence online. You do not want duplicate titles, descriptions, or
       content or your authority and ranking ability could be diminished. You
       can use GSC to check the number of duplicate descriptions and titles.
    10. Crawl errors - Another great tool within the GSC is for detecting crawl
        errors. Crawl errors occur when Googlebot tries to crawl the URL and
        something goes wrong. You can use it to detect both site errors and URL
        errors. When you dive into the details of the URL with an issue you can
        get a better idea what is causing the problem so it can be fixed

Lounge Lizard Website Development Company is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000,

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SOURCE Lounge Lizard

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