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DoubleVerify Launches Digital Fraud and Viewability Measurement for Facebook
Thursday, December 07, 2017

Provides 3rd Party Measurement of Facebook Mobile In-App and Video Advertising

NEW YORK, Dec. 7, 2017 /PRNewswire/ -- DoubleVerify, the leading independent provider of marketing measurement software and analytics, announced the launch of the DoubleVerify Authentic Impression® for ads on Facebook and Instagram. The partnership provides brand advertisers with 3(rd) party transparency into the levels of viewability and potential fraudulent delivery of video and display ads on both Facebook and Instagram.

"The integration of our marketing measurement and analytics with Facebook begins to provide the transparency that brand advertisers expect today," said Wayne Gattinella, CEO of DoubleVerify. "We are proud to partner with Facebook - the world's largest social network and a powerful mobile ad platform- and to advance the industry's commitment for a trusted and transparent digital advertising marketplace."

DoubleVerify has been the recognized leader in solving brand safety and digital media quality issues for more than 10 years. Today's announcement extends DoubleVerify's digital authentication footprint across all major publisher, programmatic and social media platforms.

For more information on DV and the company's complete suite of impression quality solutions including brand safety protection, please visit:

About DoubleVerify

DV is the leading independent provider of marketing measurement software, data and analytics that authenticates the quality and effectiveness of digital media for the world's largest brands and media platforms. DV provides media transparency and accountability to deliver the highest level of impression quality for maximum advertising performance. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital ecosystem that help build a better industry. Learn more at

Susan Zemlyakova

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SOURCE DoubleVerify

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