WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Wednesday, December 13, 2017 
Add Press Release News | News Feeds Feeds | Email This News Email


Big Data Sniffs Out Consumers at Risk for Getting the Flu
Thursday, December 07, 2017

Welltok Reveals Top Candidates for Flu Shots and Strategies to Increase Compliance

DENVER, Dec. 7, 2017 /PRNewswire/ -- As one of the worst flu seasons encroaches on America and flu-related costs exceed $10 billion annually, encouraging consumers to get the flu vaccine is a top priority for population health managers. Welltok, the leading consumer health enterprise company, is leveraging its proprietary data and predictive analytics capabilities to help employers, health plans and other population health managers identify and target consumers with a greater risk of getting and spreading the flu.

According to the CDC, flu vaccination can reduce flu illnesses, doctors' visits and missed work and school, as well as prevent flu-related hospitalizations. As more people get vaccinated, more people will be protected from the flu, including older people, very young children, pregnant women and people with certain long-term health conditions who are more vulnerable to serious flu complications.

Welltok combines its proprietary data on more than 275 million Americans with conventional clinical and claims data to reveal individuals who are more susceptible to contracting the virus. Consumer lifestyle and demographic data points such as car ownership, political party affiliation and household composition can be early indicators of a person's flu risk. Welltok's predictive models exposed:

    --  Homeowners are slightly less likely to catch the flu
    --  Consumers living in a multi-family home or mobile home are more likely
        to have a flu diagnosis
    --  Consumers in a household with two or more females are slightly more
        likely to get sick
    --  Males are less likely to have the flu
    --  Consumers who paid more taxes are less likely to be infected with the
        flu

Welltok's data also reveals that seniors with certain comorbidities are far more susceptible to hospitalization if they contract the flu virus. People over 65 with COPD are 162 percent more likely to be hospitalized due to flu-related illness, and those who have experienced a stroke or heart failure have over a 100 percent higher likelihood. Additional cohorts at risk for serious flu complications include those with common chronic conditions including asthma, depression and diabetes.

Although flu vaccination can reduce illnesses, doctors' visits, work absenteeism, and hospitalizations, only 41 percent of adults were vaccinated in 2016. Welltok identified consumers' top excuses for not getting the flu shot - misperceptions like "it causes the flu" and "healthy people do not need the shot." These barriers and others can be overcome by delivering the right message through the right communication channels. For example, a message educating select Medicaid members on how to access flu clinics resulted in 65 percent of recipients getting a flu shot. Another campaign conducted for a national health plan demonstrated that using two methods of communication successfully reached nearly 90 percent of individuals targeted with chronic disease. Furthermore, 56 percent of those contacted reported receiving a flu shot.

"While the CDC recommends flu shots at the beginning of the season, it's not too late to get consumers vaccinated from the virus," said Michelle Snyder, chief marketing officer for Welltok. "We continue conducting campaigns well into the winter months with positive returns by not only identifying those who are at risk for the flu, but also who would be most likely to take action. Combining these data points with the right message and channels have helped prevent the spread of the flu, which can prove deadly to vulnerable individuals."

For more information on these findings, download the free infographic here: http://info.welltok.com/flu-shot

About Welltok
Welltok, the leading consumer health enterprise Software as a Service company, empowers consumers to achieve and sustain their optimal health. Its award-winning CaféWell Health Optimization Platform connects consumers with available and relevant benefits, resources and rewards by designing personalized action plans. Additionally, the company's technology-enabled services leverage both advanced analytics to derive meaningful consumer insights and multi-channel communications to reach consumers through the right channel with the right message. Welltok drives greater consumer engagement and healthcare value for customers across the healthcare continuum including payers, employers, government programs (Medicare and Medicaid) and health systems. Follow Welltok on Twitter @Welltok.

Media Contact:
Erica Sniad Morgenstern
415.697.3496
pr@welltok.com

View original content with multimedia:http://www.prnewswire.com/news-releases/big-data-sniffs-out-consumers-at-risk-for-getting-the-flu-300568583.html

SOURCE Welltok



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Join Raises Growth Capital to Conquer European Market | Dec 13, 2017
Nav Finstar Enters APAC With USD 50mm Fintech Commitment | Dec 13, 2017
Nav Hipmunk iOS Update Gives Travelers Everything They Need to Plan for Upcoming Trips | Dec 13, 2017
Nav Hexaware Announces Partnership With Pegasystems | Dec 13, 2017
Nav Morning Technical Insight on These Banking Stocks -- Grupo Financiero Santander Mexico, Banco Bradesco, Banco Bilbao, and Deutsche Bank | Dec 13, 2017
Nav UST Global Featured in Women in Cable Telecommunications Event 'Tech It Out' | Dec 13, 2017
Nav Booking.com Expands Global Access to the Booking Assistant | Dec 12, 2017
Nav Epson Now Shipping Seven New Pro L-Series Laser Projectors and Ultra Short-Throw Lens for Live Events and Large Venue Applications | Dec 12, 2017
Nav Trucking Stocks' Research Reports Released on Echo Global Logistics, Heartland Express, YRC Worldwide, and Werner Enterprises | Dec 12, 2017
Nav ImageSat International & Terran Orbital announce plan to develop RUNNER(TM), a high performance, microsatellite to be used in constellation for earth observation and imaging | Dec 12, 2017
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News