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Web Design Company, Lounge Lizard, Shares The 5 Major Benefits Of A Website Redesign
Wednesday, February 14, 2018

NEW YORK, Feb. 14, 2018 /PRNewswire-iReach/ -- Lounge Lizard is globally recognized as a top web design company within the web design and development industry. Lounge Lizard's brandtenders are creative, tech-savvy, and passionate in developing innovative strategies that drive conversion for both startup and established clients of all industries, making them the "best of breed since 1998."

It is very important for most every business to have a website that not only is visually appealing but also is responsive and has an easy-to-navigate user interface. Your website often provides the first impression potential clients have of your business so it makes sense that you would want that impression to be as positive as possible. However, while many people are aware that their site is outdated, they can be indecisive when it comes to actually starting the process. Today the NY based web design company, Lounge Lizard, shares the 5 major benefits of a website redesign.

    1. It will provide a responsive, seamless experience. Website should be
       designed using a responsive style that provides a seamless experience for
       users across all devices. People use smartphones, tablets, laptops and
       desktops for browsing needs and if you can't keep up with them, they
       probably won't want to spend time keeping up with you. Imagine how
       frustrating it would be, knowing you have to use a specific device to
       make use of a specific website when there are other options available
       that can be accessed from anywhere. On top of that, with the mobile push
       Google has been making your rankings could suffer if you are not
       providing a mobile friendly experience.
    2. Newer designs are reflective of an active, growing business. People often
       relate appearance to how they feel about something. Shiny, new things are
       often considered better than older, worn items. Additionally when you are
       looking at anything technological in nature, older means outdated. The
       general appearance of your website will play into how people initially
       feel about your business with newer designs being reflective of an
       active, growing business that is on top of current trends and technology.
       This is important when new customers are comparing your site to a
       competitor and that outdated appearance ends up costing you a conversion.
    3. It will be reflective of your current strategies. Often a business will
       evolve based on changing conditions, addition of new products or
       services, or even a different approach to their overall business
       strategy. However many times these changes are slow to change, if at all,
       on your online presence. It is important that your website reflects your
       current strategy, both business and marketing, along with products,
       services, content, and the like. Many potential clients visit a website
       first before selecting a business to contact for their needs so it is
       important that they can see what you are currently providing and that it
       meets their needs.
    4. Improved user-interface and navigation. A great user interface and
       easy-to-use navigation system are both important to website conversions.
       When people go to a site they need to be able to find what they are
       looking for quickly and easily, without frustration. There is simply too
       much competition online these days to expect customers to waste time and
       energy on a difficult to use site when there will often be better options
       just a click away. As many people comparison shop prior to making a
       choice for purchasing products or services it is important that your site
       stacks up well with the competition if you want to earn more business.
    5. Added features and optimization. As sites become older there are two
       areas that can quickly suffer; features and optimization. In some cases
       features that were great years ago are now outdated and less functional.
       These can and should be replaced with current features that work the way
       users expect based on experiences with other sites. Shopping carts and
       inventory systems are two common culprits of this issue in the retail
       industry. Optimization is another area that gets outdated rather quickly
       for not only SEO but also things like page loading speed.

Lounge Lizard is an award-winning, high-end design boutique specializing in website and mobile app development, UX/UI, branding, and marketing. Lounge Lizard excels in creating the ultimate brand strategy, fully loaded with expertly crafted visuals that work together to increase sales and effectively communicate a client's unique personality.

Media Contact: Ken Braun, Lounge Lizard, 631-581-1000,

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SOURCE Lounge Lizard

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