Poq: Fragrance Direct Launches Native Shopping App in Response to Customers' Increasing Preference for Mobile
Monday, April 16, 2018
LONDON, April 16, 2018 /PRNewswire/ --
Leading UK beauty retailer Fragrance Direct [https://www.fragrancedirect.co.uk ] is
one of the first in the beauty sector to foray into the app commerce space.
Rick Jowle, founder and CEO at Fragrance Direct said: "We've seen a huge shift towards
mobile consumer behaviour, not just in sessions but also in revenue as well. We felt that
producing an app would make sure we could give our mobile users a more optimised
experience, that was quicker and more streamlined than our current mobile site."
The app has been built on Poq's app commerce platform
[https://poqcommerce.com/app-commerce-platform ]. Current Poq clients range from fast
fashion brands Missguided and QUIZ, to department store group House of Fraser and online
homewares brand MADE.com.
Fragrance Direct replatformed their e-commerce solution to Salesforce Commerce Cloud
earlier this year, which Poq seamlessly integrates with to reduce duplication of effort
from the website to the app.
The SaaS model that Poq offers was a key selling point for the team at Fragrance
"We were interested in working with a company that's constantly evolving and
developing new technologies that we can benefit from," says Rick, "Poq's SaaS based model
allows us to launch an app very quickly and keep up with development changes and bug fixes
etc. without having a huge in-house team to manage it from the outset."
Oyvind Henriksen, CEO and Co-Founder of Poq said: "Widely adopted by fashion retailers,
native shopping apps are less common in beauty, and Fragrance Direct will be considered a
pioneer by being one of the first-movers, which makes perfect sense as they were early
adopters of the internet in the nineties too.
"We are confident that they will see immediate and significant improvements on their
mobile metrics by launching an app and we're excited to watch the story unfold."
The Fragrance Direct app is now available on the App Store. Download it here
About Fragrance Direct
Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for
600 big-name brands, designer labels and high street favourites.
Launched in 1993, the company specialises in selling branded beauty products. Our
collection includes fragrances, makeup, skincare and haircare essentials, along with a
full range of gift sets.
Originally focusing on the fragrance market (hence the name!) we went from strength to
strength. We took this knowledge and expertise, listened to our customers and sought to
become the obvious choice for all your beauty needs. We are forever expanding our ranges,
sourcing the products you are looking for, following trends, offering luxury brands as
well as making sure that Fragrance Direct is always focused on stocking all your essential
We regularly update our ranges, building relationships with the brands to bring you
first-class ranges and brand new releases from the best-known fashion labels and beauty
brands at low prices. Our huge collection is influenced by the latest shopping trends and
innovations. In our online store you'll find international names like Paco Rabanne, HUGO
BOSS, Calvin Klein, Gucci and Marc Jacobs.
Poq is a Software-as-a-Service platform that empowers retailers to create highly
effective and fully customised native apps in record time. Apps that allow them to build
stronger brands, sell more of their products, deepen customer loyalty and deliver highly
relevant content, communications and rewards.
Our platform is the result of years of focus on retail apps and is proven to increase
conversion rates and revenue. New code is rolled out every week and major releases
delivered every quarter. Clients include the UK's largest brands and department store
retailers, such as boohoo, Radley, House of Fraser and Liberty.
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