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SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto
Tuesday, April 17, 2018

SRAXauto joins SRAX's vertical offerings targeting healthcare, CPG and sports fan audiences

SRAX Shifts Vertical Strategy Into Overdrive, Launches SRAXauto

SRAXauto joins SRAX's vertical offerings targeting healthcare, CPG and sports fan audiences

LOS ANGELES, April 17, 2018 /PRNewswire/ -- SRAX (NASDAQ: SRAX) launched its new auto vertical offering, SRAXauto. The company's latest digital marketing and data management tool is designed to reach and reveal valuable auto audiences for auto manufacturers and dealers.

"Replicating the success of our vertical strategy is a core focus," said Christopher Miglino, CEO and Chairman of SRAX. "SRAXauto is the latest example of our efforts and the opportunity to drive unique targeting capabilities for the automotive industry."

SRAXauto's intelligent stack of tools enable auto manufacturers and dealers to target and reach buyers at dealerships, auto shows, or at home on both desktop and mobile through precision audience building that identifies and targets highly engaged auto intenders on the road to purchase.

Key offerings included in SRAXauto are:

    --  CarTRAX: Combines cookies, previous car buyers' device IDs, and timely
        intent data.
    --  CarTRAX Loyalty: Delivers digital ads to a matched list of lease and car
        buyer data.
    --  ShowTRAX: Engages attendees of a drive event or car show.
    --  CarTRAX Direct: Applies data from direct mail programs to reach auto
        intenders online.
    --  DealerTRAX: Tracks and targets visitors to specified dealerships.
    --  TestDriveTRAX: Targets test drivers after leaving a dealer location.
    --  Lease&LoanTRAX: Enables brand targeting at the end of a lease or loan.

"SRAXauto represents the latest category-specific tool for buy-side digital marketers," said Randy Clark, vice president of sales, SRAX. "SRAXauto places auto marketing campaigns miles ahead of the competition for the second largest ad-spending vertical in the U.S."

To learn more about SRAXauto, visit: https://srax.com/products/.

ABOUT SRAX

SRAX (NASDAQ: SRAX) is a digital marketing and data management platform delivering the tools to reach and reveal valuable audiences. SRAX's machine-learning technology analyzes marketing data to identify brands and content owners' core consumers and their characteristics across marketing channels. Through an omnichannel approach that integrates all aspects of the advertising experience into one platform, SRAX discovers new and measurable opportunities that amplify campaign performance and maximize profits. For more information on how SRAX delivers a digital competitive advantage to surpass today's marketing challenges, visit www.srax.com.

Safe Harbor Statement

This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "anticipate," "plan," "will," "intend," "believe" or "expect'" or variations of such words and similar expressions are intended to identify such forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to increase our revenues, satisfy our obligations as they become due, report profitable operations and other risks and uncertainties, all as set forth in our Annual Report on Form 10-K for the year ended December 31, 2016, as filed with the Securities and Exchange Commission. All forward-looking statements involve significant risks and uncertainties that could cause actual results to differ materially from those in the forward-looking statements, many of which are generally outside the control of Social Reality and are difficult to predict. Social Reality undertakes no obligation to publicly update any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACTS:

Kirsten Chapman

LHA Investor Relations

415.433.3777

srax@lhai.com

Steve Stratz

Relevanz Public Relations for SRAX

206.300.9134

steve@relevanzpr.com

View original content with multimedia:http://www.prnewswire.com/news-releases/srax-shifts-vertical-strategy-into-overdrive-launches-sraxauto-300630893.html

SOURCE Social Reality, Inc.



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