WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Website Development Tuesday, July 17, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email

Citrix Personalizes the Customer Journey with Evergage
Tuesday, April 17, 2018

Digital Workspace Leader Using Real-Time Personalization to Educate, Guide and Inform Individual Prospects and Customers with Content that is Maximally Relevant

Citrix Personalizes the Customer Journey with Evergage

Digital Workspace Leader Using Real-Time Personalization to Educate, Guide and Inform Individual Prospects and Customers with Content that is Maximally Relevant

SOMERVILLE, Mass., April 17, 2018 /PRNewswire/ -- Evergage, the real-time personalization platform company, today announced that Citrix is deploying Evergage as part of an expanded personalization strategy to consolidate and replace various "point solutions" and better engage with prospects and customers at the one-to-one level. By understanding each person's and company's interests, preferences, and unique connectivity, collaboration and cloud-services needs, Citrix will be able to offer in-the-moment, personalized experiences and content to help them understand and select the right solutions.

Used by more than 400,000 organizations, Citrix aims to power a world where people, organizations and things are securely connected and accessible to make the extraordinary possible. The company's solutions help customers reimagine the future of work by providing the most comprehensive secure digital workspace that unifies the apps, data and services people need to be productive, and simplifies IT's ability to adopt and manage complex cloud environments. As Citrix's portfolio of products were updated to serve a growing, diverse customer base, it realized there was an opportunity to evolve its demand generation strategy to better engage, counsel and direct online visitors to the best content based on their interests.

"Our goal is to help businesses create simple, secure and cloud-based digital workspaces that break down office walls and unleash productivity. But the future of digital workspaces - and the path to get there - is unique for every organization, even ones of a similar size in the same industry," said Dennis White, web business analyst, Citrix. "Our expanded personalization strategy with Evergage is going to be a game-changer for us to educate, guide and inform each visitor with content that is relevant to their unique situation and journey with Citrix products and solutions."

Previously, Citrix was using multiple tools for A/B testing and personalization on its website, but wanted to take a more holistic view of each customer's journey - with a true platform approach to personalization and the ability to track, store and act on behavioral data across channels. After a rigorous competitive review of several top-tier solutions, Citrix selected Evergage based on its deep machine learning, powerful recommendation engine, intelligent use of data and analytics to power campaigns, robust set of APIs to integrate with Citrix's own data, account-based marketing (ABM) features, and ability for business users to implement and operate it without IT intervention.

"Innovative companies like Citrix are embracing personalization, as they recognize that demand generation and conversions in the B2B world will not be driven by simply bombarding every prospect with the same products and information. Not only do you end up missing key engagement opportunities, you also turn some people off," said Karl Wirth, Evergage CEO and author of the book "One-to-One Personalization in the Age of Machine Learning." "As companies wrangle with the costs, complexities and headaches of multiple vendors, point solutions and siloed customer data, the Citrix deployment is a great example of the value of a platform approach to personalization - where a consolidated set of customer data powers personalization across channels for more effective, timely, individualized experiences."

Combining deep behavioral analytics, a full customer data platform and advanced machine learning, Evergage powers 1:1 personalization across websites, web and mobile apps, onsite search and email. Marketers can automatically recognize and act on visitors' interests and intent within milliseconds - all from a single self-service platform that's easy to operate. For more information on Evergage's uses for B2B technology companies, please visit

About Evergage
Only Evergage's real-time personalization platform delivers The Power of 1, enabling digital marketers to transform the dream of 1:1 customer engagement across channels into reality. Combining in-depth behavioral analytics, a full customer data platform and advanced machine learning, Evergage provides the one solution you need to systematically understand and interact with each person that visits your site or uses your app - one at a time, "in the moment" and at scale - to deliver a maximally relevant, individualized experience. Evergage's powerful and flexible cloud-based platform delivers real-time personalization to billions of web visitors, improving revenue growth, demand generation and customer success for leading organizations across industries, including Citrix, Endurance International Group, Lenovo, Publishers Clearing House, Rue La La and Zumiez. Evergage is a CODiE Award winner and a three-time winner in the Stevie American Business Awards, Golden Bridge Awards and Best in Biz Awards. For more information, visit or contact the company at or 1-888-310-0589.

Media Contact:
Paula Crerar
Phone: 1-888-310-0589

View original content with multimedia:

SOURCE Evergage

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Intersect Healthcare's Veracity Suite, Leading Revenue Recovery Software, Receives Positive Evaluation by Erlanger Health One Year After Implementation | Jul 17, 2018
Nav to Report Second Quarter 2018 Financial Results on July 30, 2018 | Jul 16, 2018
Nav to Report Second Quarter 2018 Financial Results on July 30, 2018 | Jul 16, 2018
Nav The Marketing Group Plc: Truth Launches ICO Pre-sale for Blockchain-based data Marketplace | Jul 16, 2018
Nav Global Businesses Turn to Oracle Blockchain Service to Speed Transactions Securely | Jul 16, 2018
Nav BriteBee Launches a New Kind of Online Insurance Platform | Jul 16, 2018
Nav Australian Buyers Invited to Experience Yiwugo's On-site Prime Services | Jul 16, 2018
Nav Textkernel launches Jobfeed in Bullhorn | Jul 16, 2018
Nav Global Liquid Biopsy Markets 2019-2023: Blood Tests Replace Surgical Biopsies & Single Screening Test for All Cancers Announced | Jul 16, 2018
Nav Sharp Wins Coveted BLI Reliability Award Plus Four Additional Awards For Its Highly Successful MFP Lineup | Jul 16, 2018

Submit News | View More News View More News