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Beijing International Book Fair joins forces with UBM for children's licensing focus
Wednesday, May 16, 2018

Beijing International Book Fair joins forces with UBM for children's licensing focus

BEIJING, May 16, 2018 /PRNewswire/ -- The Beijing International Book Fair has announced a collaboration with UBM, the world's largest trade fair organiser, to launch an exhibition area dedicated to children's licensing.

The first Beijing International Children's Book Fair (BICBF) will take place this August (22nd -26th) as part of the Beijing International Book Fair (BIBF). It will feature a 1,000 square metre area dedicated to licensing, with international exhibitors and professional activities designed to facilitate cross-border business exchanges. These will include a series of seminars to help publishers understand licensing and business matching activities to encourage cross-sector negotiations.

The new 14,100 square metre Fair will include children's book rights trading, animated comics, IP licensing, education, digital and other complementary areas from BIBF. Its aim is to create a professional exhibition which is content-based and covers the whole industrial chain.

BICBF's collaboration with UBM will bring together IP owners, agents, consumer goods manufacturers, other licensed companies and retailers, to take advantage of market growth in the children's sector - covering all ages from birth to 18 - in China.

According to the Licensing Industry Merchandisers' Association (LIMA), China is now the fifth largest licensed market in the world and is still growing rapidly, particularly for children's content.

Lin Liying, vice president of BIBF's organiser, China National Publications Import & Export (Group) Corporation, commented:

"The integration of film and television, multimedia, IP licensing and publishing is developing rapidly, and the new children's fair will provide a platform for publishers and potential partners to explore business opportunities. The Fair will also help publishers expand into new areas through professional forums, seminars and trade matchmaking activities."

Ma Ying, Vice President of UBM Asia, said:

"As the world's leading exhibition organiser, UBM is committed to creating value for different industries through our rich exhibition experience and deep understanding of the industry. The co-operation between BIBF and UBM will capitalise on their respective strengths and explore cross-border integration to enrich their industrial chains and bring new growth."


BIBF and BICBF will be held from August 22nd to 26th 2018 at China International Exhibition Centre (New Hall) in Beijing.

BIBF is the biggest book trade fair in Asia, and now in its 32nd year. BIBF 2018 will run from August 22nd - 26th 2018 at the China International Exhibition Centre (Shunyi) and will cover nearly 100,000 square metres. It is organised by the China National Publications Import and Export (Group) Corporation, the largest publication import/export company with over 60% of the market share.


UBM is the world's largest organiser for trade fairs, hosting more than 300 market-leading B2B trade fairs each year. These include Licensing Expo China (LEC) where more than 400 diversified and popular IPs are showcased in order to explore the potential of China's licensing market.


CONTACT: Ms. Tan Xiaodan,, 86-10-65069507, 86-10-18611909107

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SOURCE China National Publications Import & Export (Group) Corporation

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