WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Thursday, May 24, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email

Connekt Leading the Way for National TV Dynamic Ad Insertion
Thursday, May 17, 2018

Industry leading technology company is now delivering enhanced linear ad experiences into all 210 Nielsen DMAs

Connekt Leading the Way for National TV Dynamic Ad Insertion

Industry leading technology company is now delivering enhanced linear ad experiences into all 210 Nielsen DMAs

SAN FRANCISCO, May 17, 2018 /PRNewswire-PRWeb/ -- Connekt, the AI-driven technology company transforming TV advertising for the connected world, today announced it has successfully delivered dynamic, digital enhancements into linear TV commercials, reaching all 210 television DMAs as defined by Nielsen.

Connekt's solution allows traditional TV advertisers to introduce new layers of targeting and personalization to their linear spots, while enabling direct, real-time interactivity, via remote controls, mobile devices or voice experiences. Leveraging ACR technology, Connekt has delivered digital enhancements to millions of smart TVs across more than 350 television networks and over 14,000 individual shows, covering all programming types including live sports, talk shows, dramas and movies.

To date, four of the top global advertising holding companies have partnered with Connekt to add new layers of targeting, interactivity and measurement to their clients' national linear TV ads. This has resulted in new data-driven audience insights from campaigns across major ad categories including CPG, Pharma, Telco, Retail, Entertainment, Consumer Electronics, and Home Goods. Working with its agency and brand partners, Connekt is leveraging this data to standardize the real-time measurement of viewer attention on TV.

"We are committed to helping our partners bring new levels of targeting, interactivity and accountability to what remains one of their most significant media investments - TV," commented Mike O'Donnell, CRO at Connekt. "Our ability to dynamically enhance linear TV ads at a national scale is a critical milestone in realizing the next generation of TV advertising."

About Connekt
Connekt is the leading AI-driven technology company making TV advertising smarter. Purpose built for a multi-screen, internet-connected world, Connekt enables its media and advertising partners to make TV ads more targeted, engaging and measurable. It does this by leveraging proprietary artificial intelligence, in-content ad delivery, and a patented t-commerce platform. With a smart TV footprint of millions of U.S. devices and growing, Connekt is transforming TV advertising. Current partners include CBS, LG, Nielsen, Showtime, Sony and TiVo, among others. Founded in 2017, Connekt is headquartered in San Francisco, with offices in Denver and New York. For more information, visit


Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Parks Associates: 17% of U.S. Broadband Households Own Both an Internet-connected Entertainment Device and a Smart Home Device | May 24, 2018
Nav LexisNexis Risk Solutions and CRIF Form Alliance to Help Drive Financial Transparency | May 24, 2018
Nav InAuth Launches Enhanced Secure Two-Factor Authentication Solution to Help Clients Address PSD2 | May 24, 2018
Nav Europe's largest research and education network responds to DDoS threat with Flowmon | May 24, 2018
Nav Greenhouse Is One Of Inc. Magazine's Best Workplaces 2018 | May 24, 2018
Nav Ask a Lender Ranks Mortgage Lenders in Local Markets | May 24, 2018
Nav Starfish Clients Named 2019 Aspen Prize for Community College Excellence Finalists | May 24, 2018
Nav Point Nine Announces Highlights of Second Annual Conference for 'Investor Services and Regulation: Challenges of the Buy-Side' | May 24, 2018
Nav Cybercriminals Have Seven-Day Advantage to Weaponize Vulnerabilities, According to New Research from Tenable | May 24, 2018
Nav Appetize Reports Record Growth And Deploys Key Product Updates | May 24, 2018

Submit News | View More News View More News