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Symmetry and United VARs Tap into Cloud Hosting Momentum Driven by SAP HANA and SAP S/4HANA Migrations
Thursday, May 17, 2018

First year of partnership marked by customer acquisition, partner business development and significant investment in European infrastructure and commercial team

Symmetry and United VARs Tap into Cloud Hosting Momentum Driven by SAP HANA and SAP S/4HANA Migrations

First year of partnership marked by customer acquisition, partner business development and significant investment in European infrastructure and commercial team

BROOKFIELD, Wis., May 17, 2018 /PRNewswire/ -- Symmetry today announced key milestones in the wake of completing its first year as the worldwide cloud infrastructure and SAP HANA hosting services partner for United VARs, the world's largest reseller of SAP software licenses. Operating as one of only nine SAP Platinum Partners, United VARs is comprised of 45 resellers operating in 90+ countries and serving more than 8,000 customers.

According to a recent industry report, SAP S/4HANA will be the biggest opportunity in the SAP services market since 84% of the SAP installed base has yet to buy S/4HANA but will need to before 2025. Often viewed as multi-step projects, enterprises are increasingly migrating their on-premise SAP environments to cloud-based versions of the HANA platform and eventually to SAP S/4HANA, creating significant market opportunity for Symmetry and United VARs member companies.

"We expect that a very high percentage of our customers will use the deployment of S/4HANA as an opportunity to move to the cloud," said Detlef Mehlmann, Managing Director of United VARs. "Our cloud hosting partnership with Symmetry has given United VARs the ability to provide a complete solution, and help our customers fully realize the value of their SAP investment."

Announced one year ago, Symmetry has achieved key business objectives in its partnership with United VARs, including:

    --  Customer acquisition - successfully closed several SAP cloud hosting
        opportunities through United VARs member companies for customer
        deployments including a large multinational metal manufacturing company,
        a managed network and communications services company, a multinational
        industrial equipment manufacturer, a multichannel media company and an
        apparel company.
    --  Business development with partners - developed strong relationships with
        several United VARs member companies and signed partnership agreements
        with regional leaders Answerthink, Augusta Reeves Group, BG Business
        Solutions, Illumiti, Seidor, Sofigate, Westrocon and 2BM.
    --  Infrastructure investment - extended the company's global infrastructure
        for providing SAP application management, security, governance, risk and
        compliance (GRC) and hosting services with a new cloud hosting platform
        in Amsterdam. This platform integrates with Symmetry's four other
        locations to deliver a flexible, high-performance global cloud hosting
        service with geographic redundancy for any SAP implementation.
    --  European commercial team - hired Sarah Hengeveld as the Director of EMEA
        Sales and Steve Lofthouse as Solutions Architect of EMEA to support
        Symmetry's growing business in Europe. Based in the United Kingdom, both
        have extensive experience working with enterprise customers directly and
        through partners on designing, implementing, maintaining, migrating and
        hosting SAP environments.

"The combination of the United VARs global partner footprint and our hosting platform optimized for SAP environments - fueled by key investments in European hosting infrastructure and talent - has significantly accelerated our acquisition of multinational enterprise customers this year," said Kurt Andersen, Chief Marketing Officer at Symmetry. "The complex, multi-step projects required to take on-premise SAP environments to the cloud are ideally suited to our partnership that brings the local market expertise of United VARs partners with our market-leading experience in migrating and hosting SAP HANA and SAP S/4HANA in the cloud."

About Symmetry
Symmetry(TM) manages complex SAP implementations on a global scale for more than 200 of the world's leading enterprises. With its proprietary client-centric business model - The Symmetry Way - combined with the industry's most advanced SAP hosting platform and industry leading ControlPanelGRC® software suite, Symmetry delivers expert, high-touch SAP application management services across all deployment environments, including on-premise, hosted, and private, public and hybrid cloud. With more than 22 years in business, Symmetry has built a base of expertise unmatched by any other independent SAP service provider. An SAP partner since 2005, Symmetry is certified in SAP Hosting, Cloud and SAP HANA® Operations. Symmetry is based in Brookfield, Wis. with locations across North America and Europe. Learn more at

CONTACT: Symmetry, Kate Barr,, +1 414-308-1210

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