WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Tuesday, August 21, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email


Parks Associates: More Than 265 Million Households Worldwide Will Have More Than 400 Million OTT Video Service Subscriptions by 2022
Wednesday, June 13, 2018

International firm releases new research examining global connected living innovations and trends

DALLAS, June 13, 2018 /PRNewswire/ -- A new industry report from international research firm Parks Associates shows that the number of households worldwide with an OTT video service subscription will exceed 265 million by 2022. The popularity of over-the-top (OTT) video services, such as Netflix, Amazon, and Hulu, has driven a steady increase in adoption of smart TVs and streaming media players since 2010, according to Global Connected Living Outlook: Expanding IoT Momentum.

"Fifty-three percent of U.S. broadband households own a smart TV, and both smart TVs and streaming media players are continually improving the user experience to accommodate the shifting habits of consumers, including integration with voice-based digital assistant ecosystems," said Kristen Hanich, Research Analyst, Parks Associates. "The rise of these digital assistants is another key trend over the last few years, with Apple Siri, Amazon Alexa, Google Assistant, Microsoft Cortana, and Samsung Bixby, among others, now on the market. Both smart home and connected entertainment developers are working to integrate this functionality into their products."

Global Connected Living Outlook: Expanding IoT Momentum also reveals that consumers now own an average of 8.6 connected CE products in their home, an 87% growth in the average volume of devices since 2010. Additional research from the report shows:

    --  More than 70% of U.S. broadband households have an internet-connected
        entertainment device.
    --  17% own both a smart home device and an internet-connected entertainment
        device.
    --  Parks Associates estimates over 265 million households worldwide will
        have a total of more than 400 million OTT video service subscriptions by
        the end of 2022.

"With IoT expansion comes added expectations of interoperability," said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates. "Consumers prioritize general device interoperability over staying within a specific brand ecosystem when considering a purchase; three-fourths of consumers find it important to consider any smart home product brand that will work with other products in their home and 49% find this very important."

Global Connected Living Outlook: Expanding IoT Momentum provides a comprehensive overview and assessment of the markets serving consumers' connected lifestyle. The report identifies key trends and market developments in service categories, including broadband, television and video, digital content, residential security, home energy management, home support services, and connected health and wellness, as well as connected consumer product categories, including home networks, smart home devices, and connected consumer electronics. The report identifies key companies to watch in each product category and includes five-year forecasts for select product categories.

For more information about Parks Associates' research, contact sales@parksassociates.com. To schedule an interview with an analyst or to request specific data, contact Julia Homier at julia.homier@parksassociates.com, 972-996-0214.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes digital media and platforms, entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, support services, consumer apps, advanced advertising, consumer electronics, energy management, and home control systems and security.

Each year, Parks Associates hosts industry webcasts, the CONNECTIONS(TM) Conference Series, Connected Health Summit: Engaging Consumers, and Smart Energy Summit: Engaging the Consumer. http://www.parksassociates.com

Contact:
Julia Homier
Parks Associates
972.996.0214
197095@email4pr.com

View original content with multimedia:http://www.prnewswire.com/news-releases/parks-associates-more-than-265-million-households-worldwide-will-have-more-than-400-million-ott-video-service-subscriptions-by-2022-300665556.html

SOURCE Parks Associates



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Cielo partners with TalVista to help its RPO clients recruit a more diverse workforce | Aug 21, 2018
Nav RIDM Body Scanner Offers a Sneak Peek at the Personalized Future of Healthcare Technology | Aug 21, 2018
Nav Reolink Announces Its Game-Changer Reolink Go 4G LTE Smart Camera Rolls Out to Three More Countries | Aug 21, 2018
Nav eToro Brings Bitcoin to Football | Aug 21, 2018
Nav Creative Group Appoints Rick McCurdy as Account Executive | Aug 21, 2018
Nav Electrolux Launches Groundbreaking Cordless Vacuum Cleaner | Aug 21, 2018
Nav Human API Launches Life Insurance Solution to Power Accelerated Underwriting with Consumer-Centric EHR Data | Aug 21, 2018
Nav FICO Survey: Most US Firms Have Cybersecurity Insurance -- But Only 1 in 3 Say It Is Full Coverage | Aug 21, 2018
Nav AGS Announces Agreement with PokerStars Play to Provide Social White-Label Casino | Aug 21, 2018
Nav DCL Launches White Hat Web Scraping Service | Aug 21, 2018
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News