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Apttus Establishes Omni Accelerator, the World's First Innovation Lab for Middle Office Solutions
Wednesday, June 13, 2018

New Research And Engineering Group to Advance Applied Artificial Intelligence, Blockchain, AndOther Cutting-edge Quote-to-Cash Capabilities for Apttus' Omni Platform

SAN MATEO, Calif., June 13, 2018 /PRNewswire/ -- Apttus, the global Middle Office leader, today announced the creation of the Omni Accelerator group, an international engineering and research lab dedicated to innovating ground-breaking Middle Office solution capabilities tied to the company's Omni platform.

As Apttus continues to grow rapidly, the company is formalizing its innovation processes involving cutting-edge technology. The Omni Accelerator team is chartered with exploring, identifying, and executing innovative technology development opportunities that enhance Apttus' portfolio and provide greater value to customers.

Apttus' portfolio and customer value are delivered via the company's Omni platform. The Intelligent Middle Office Platform resolves long-standing deficiencies hindering the most important set of business processes for any enterprise - generating revenue and managing key commercial relationships. Omni provides multiple cloud options via Salesforce, Azure, and IBM Cloud. It includes numerous differentiators - from providing customers with a single view of revenue across their enterprise to the industry's most comprehensive set of Middle Office applications, including Quote-to-Cash, Enterprise Contract Lifecycle Management, and Digital Commerce.

By focusing on advancing the Omni platform's capabilities, the Omni Accelerator team will influence Apttus' product vision, roadmap, and thought leadership in the marketplace. The Omni Accelerator team's roots are already woven into successful Apttus capabilities. For instance, the team's fingerprints are on Max, Apttus' successful applied AI for the Middle Office introduced more than a year ago. In addition to applying AI, Omni Accelerator is focusing on blockchain and augmented reality technologies.

Leveraging insight and experience from supporting the Middle Office space's largest customer base, the Omni Accelerator team's primary focus includes:

    --  Identify emerging technologies that help customers differentiate from
        their competitors
    --  Create proof of concepts to demonstrate, test, and measure potential
        market adoption
    --  Develop capabilities like autonomous contract negotiation,
        auto-generated product catalogs
    --  Increase implementation efficiency and adoption of Apttus' solutions
    --  Widen Apttus' market leadership

"As the clear market leader, it is Apttus' responsibility to set the pace of thought leadership and technological advancement in the Middle Office," said Neehar Giri, Co-Founder, President, and Chief Solutions Architect at Apttus. "Led by some of the best and brightest in our space, we believe Apttus' focused innovation will provide unprecedented value to our customers and ecosystem. Omni Accelerator fuels our ability to advance our industry not just incrementally, but by leaps and bounds."

Connect with Apttus and Learn More:

    --  Blog
    --  Twitter
    --  LinkedIn

About Apttus

Apttus is the Silicon Valley-based global provider of Apttus Omni, the Intelligent Middle Office platform that allows enterprises to automate and optimize their most critical revenue and commercial relationship management processes. Apttus is powered by the most advanced technologies from Salesforce, Microsoft and IBM. Analysts rank Apttus as the global gold standard for Quote-to-Cash (QTC) and Contract Lifecycle Management (CLM) solutions. Apttus' innovations include Max, the company's Applied Artificial Intelligence that enables enterprises to achieve superior business outcomes. Apttus partners with a world-class ecosystem. Apttus customers include hundreds of the world's mid-sized organizations and the who's who of the Global 1000.

Press Contact: Alex Cohen

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