Audience Analytics: Enabling Attribution and Measurement Solution Providers to Attack USD 6.3 Billion Opportunity
Wednesday, July 11, 2018
PUNE, India, July 11, 2018 /PRNewswire/ --
According to a new market research report "Audience Analytics Market by Solution,
Service (Professional and Managed), Application (Sales and Marketing Management, Customer
Experience Management, and Competitive Intelligence), Organization Size, Vertical, and
Region - Global Forecast to 2023", published by MarketsandMarkets(TM), the global market
size is expected to grow from USD 3.61 billion in 2018 to USD 6.30 billion by 2023, at a
Compound Annual Growth Rate (CAGR) of 11.8% during the forecast period.
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Browse 65 market data Tables and 38 Figures spread through 142 Pages and in-depth TOC
on "Audience Analytics Market"
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The growth of the Audience Analytics Market is driven by several factors, such as the
increasing user engagement on the digital platforms, the growing focus on the competitive
intelligence, and the increasing need to improve the audience experience. Moreover, the
Audience Analytics Market is expected to gain major traction during the forecast period.
The solution segment is expected to hold a larger market size during the forecast
The solution segment uses predictive analytics in combination with the machine
learning algorithms to automate the process, and analyze and map the audience engagement
and interactions with the company through various touchpoints and channels. The audience
analytics solution provides enhanced functionalities, such as monitoring, audience
profiling, campaign management, and demographic analysis, to improvise the current
policies for the audience engagement.
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The training, education, and consulting segment is estimated to hold a larger market
size in 2018
With the growing adoption of the cloud-based services, user engagement on the digital
platforms have also increased. Audience analytics solution enables companies to make
intelligent decisions based on the behavior observed of the target audience. Training,
education, and consulting services help enterprises choose the best audience analytics
solutions and services, along with the education programs to mitigate the knowledge gaps.
Several companies actively provide online training to their end-users with the help of
user manuals, blogs, video instructions, and help forums.
The media and entertainment vertical is expected to hold the largest market size
during the forecast period
Media and entertainment companies are increasingly adopting specialized audience
analytics technologies for storing, managing, and analyzing large volumes of digitally
generated data. Audience analytics helps simplify the analysis of the customers'
requirements and identify opportunities to acquire a large customer base. The rise in the
advancements in technologies, such as Virtual Effects (VFX) and graphics, are the driving
factors for the adoption of audience analytics software and services in the media and
North America is expected to hold the largest market size during the forecast period
North America is expected to hold the largest market size in the global Audience
Analytics Market during the forecast period, and APAC is projected to be the
fastest-growing region during the forecast period. North America is a matured region in
terms of the technology adoption, due to the various factors, such as standards regulation,
the advanced Information Technology (IT) infrastructure, the presence of several
enterprises, and the availability of the proficient technical expertise. The US and Canada
are expected to contribute significantly to the growth of the Audience Analytics Market in
The major vendors providing audience analytics solutions and services include comScore
(US), Adobe (US), Oracle (US), IBM (US), Google (US), Unifi Software (US), SAS (US),
Akamai (US), Cxense (Norway), NetBase Solutions (US), Cadreon (US), Socialbakers (Czech
Republic), Crimson Hexagon (US), Quividi (France), 3DiVi (US), Flytxt (Netherlands),
Telmar (US), StoryFit (US), Brandchats (Spain), Verto Analytics (US), AnalyticsOwl (US),
Verimatrix (US), Brandwatch (UK), Sightcorp (Netherlands), and Lotame Solutions (US).
Know more about the Audience Analytics Market:
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