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Codewise Presents the Next-Generation of Voluum Tracker, The Only All-In-One Ad Measurement and Optimization Platform for Digital Marketers
Thursday, July 12, 2018

For the first time, digital marketers can leverage at once and in one place Artificial Intelligence, Collaboration Management, SSL Certificates, and Direct Tracking Pixel Features, as well as customizable Usage Parameters and Services, to optimize online ads ROI and to cost-efficiently scale ad operations

LONDON, July 12, 2018 /PRNewswire/ -- Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times among the fastest-growing companies in Europe in 2017 and 2018, today announced that it launched a next generation of its industry-leading Voluum Tracker platform, enriched with multiple new features and with a wide range of new customizable usage parameters and services.

Unique to the AdTech industry, the rich set of new features includes AI powered Traffic Distribution Optimization, Collaboration Management and SSL Certificates and Direct Tracking Pixel based Performance Optimization.

    --  Traffic Distribution Artificial Intelligence (AI): a new technology
        which helps digital and performance marketers and media buying
        professionals across agencies and brands get the most out of their
        online ad management efforts thanks to the real-time automatic matching
        of traffic to the estimated best offers and landing pages and to their
        best combinations. This results in double-digit ROI gain, massive time
        and budget savings to be reinvested back into campaign management
        operations, and in scalability efficiency thanks to the potentially
        unlimited volume of offers and landing pages that can be processed in
        time
    --  Collaboration Management: a suite of new functionalities comprised of
        Workspaces, Multi-user and Shared Reports that help digital and
        performance marketers and media buying professionals across agencies and
        brands to increase overall ROI by enabling cross collaboration. This set
        of features is also perfectly tailored to create campaign management
        structures, organize workflows within a team and to securely share the
        results with any third parties, e.g. business partners
        --  Workspaces enable marketers to effortlessly structure and organize
            campaigns and campaign elements into separate areas based on
            selected criteria, like verticals, geo, and media-buying teams
        --  Multi-user helps media and performance agencies to structure team
            work into easily manageable working groups. The ability to grant
            specific permissions to associates allows managers to give a certain
            level of access to chosen entities and at the same time keep
            sensitive information separated from other team members
        --  Shared Reports let account owners give a read-only access to the
            predefined set of data to their business partners. Based on the
            business need, marketers can easily specify which data points should
            be visible to their associates, business analysts, finance teams or
            any third parties, such as external consultants, freelancers and ad
            exchanges they collaborate with
    --  Direct Tracking Pixel based Performance Optimization: a tracking method
        which allows marketers to track paid and organic traffic without the
        initial redirect. It also opens the door to ad exchanges, ad networks or
        any other sources (such as Facebook and Google Ads) requiring
        non-redirection type of tracking, and at the same time, speeds up the
        campaign funnel, which is especially important for digital marketers who
        run mobile campaigns.
    --  SSL Certificates based Performance Optimization: enables optimization of
        the redirect flow and increases the performance of online campaign by
        securing the connection of the campaign funnels. Digital and performance
        marketers can now buy traffic and run campaigns on all desktop and
        mobile browsers and reduce all the possible interruptions in the
        redirect flow.

The new set of add-ons Usage Parameters and Services are designed to enable digital marketers to resiliently customize and cost-efficiently scale their ad measurement, management and optimization activities as their business grows.

    --  Customizable Usage Parameters include number of events, users, custom
        and dedicated domains and data history
    --  Services include a wide variety of resources ranging from Onboarding, to
        Technical Support, and Account Management, tiered from standard to VIP
        handling.

"After the successful introduction in April 2018 of the industry-first AI-powered feature that analyses the performance of online campaigns and automatically deploys the optimal traffic distribution among offers, today we proudly launch the next generation of AI that optimizes traffic distribution among both offers, landing pages and the best performing mix of offers and landing pages. Additionally, today we also release Collaboration Management that allows media buying groups, big brands and agencies to efficiently manage campaigns across teams and external 3rd parties. Lastly, we also introduce SSL Certificates for Custom Domains and Direct Tracking Pixel, that powerfully boost the overall performance of the campaign funnel," said Robert Gryn, CEO and Founder of Codewise. "Furthermore, understanding digital marketers' need for progressive scalability, from today we are enriching our plans with a wide variety of add-ons that allow a bespoke and cost-efficient expansion of ad operations. The amount of innovation injected in our new platform by the engineering team is extremely significant making Voluum Tracker the most exhaustive tool for online ad marketers in the industry."

"Consistently with our core value, outside-in centricity, we have been closely listening to our customers through their daily engagements with our sales and customer success representatives," said Dr. John Malatesta, Chief Revenue and Marketing Officer at Codewise. "The result is the clear demand for ad measurement, management and optimization SaaS plans that are not only richer in features, services and usage parameters but also modularly expandable through add-ons that flexibly serve progressive business and operational growth. Also, having understood the call for cost savings, being equal the plans value, today we also introduce extremely convenient yearly subscription options."

To learn more about Voluum Tracker new plans, please visit https://voluum.com/pricing/.

About Codewise

Founded in 2011, Codewise is the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers. In 2017 and 2018, Codewise has been recognized as one of the fastest-growing technology companies in Europe, according to the Financial Times, Statista, and Deloitte.

Codewise's solutions help thousands of businesses in 190 countries to track, measure, and optimize billions of dollars of advertising spend, boosting their efficiency and ROI like never before. Codewise is currently tracking over $2.5 billion of digital ad spend for some of the world's largest brands and ad agencies, including $400 million of ad spend on Facebook. Learn more at www.codewise.com

About Voluum

Voluum is a full-stack marketing platform for all your performance analytics, tracking, optimization and media buying. The suite consists of the Voluum Tracker, the trusted leader in cross-screen performance tracking, and the integrated Voluum DSP, a next-generation native advertising Demand-Side Platform. Voluum is the go-to tool for optimizing and scaling your campaigns, featuring anti-fraud filtering, whitelisting and an outstanding reporting speed. Powered by a powerful proprietary database, since September 2014, Voluum has served thousands of SaaS customers in over 190 countries worldwide. Learn more at www.voluum.com

PR Contact: media@codewise.com

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SOURCE Codewise



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