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Donuts Announces Platinum .NEWS Sales
Thursday, July 12, 2018

Thriving News Sites Leverage SEO, Quality Content to Soar in Organic Search Rankings

SEATTLE, July 12, 2018 /PRNewswire/ -- Donuts Inc., the global leader in high-quality, new top-level Internet domains, today announced the recent sales of science.news, food.news, health.news, medicine.news, pollution.news, cancer.news and climate.news. Exact terms of the sales were not disclosed, though the package was sold for a six-figure price. WebSeed Inc. acquired the names in late 2017 and launched the sites, starting in early 2018.

"In an age of 'fake news' and too much clutter, we want to offer readers high-quality, fact-based news content," said Mike Texas, WebSeed founder and chief executive officer. "Use of the .news top-level domain supports our strategy of making our news sites easily discoverable, highly relevant and topically focused. This is only just the beginning for us."

Due in part to the sites' names matching popular organic search terms, most of the websites are now ranking on the first or second pages of the major search engines. Visitors are easily able to discover the websites in search engines by typing in the topics such as "science news" or "climate news."

Articles are thoroughly researched and include all cited sources. Comments and reader interaction are encouraged. Content is updated frequently, and quality and authenticity are top priorities. While there is advertising on the websites, it is limited and relevant to the sites' content.

"We congratulate the WebSeed team for quickly establishing such outstanding businesses," said Matt Overman, senior vice president of sales, Donuts Inc. "Their use of the .news domains that align with popular search terms, paired with high quality content, has enabled them to launch and scale in record time."

Recent research affirms the growing importance of links that use real words. In a survey conducted by Sapio Research and commissioned by Donuts, respondents overwhelmingly opted for branded short links using real words, over links containing long strings of characters and / or legacy short links. Reasons for preferring branded short links using real words included: more meaningful information, clarity of content, identification with the brand, trust and greater simplicity. To learn more about this survey, click here.

About Donuts

Donuts simplifies and connects a fragmented online world with domain names and related technologies that allow people and businesses to build, market and own their digital identities. Donuts holds the world's largest portfolio of new top-level domains, and offers a wide variety of clear and meaningful names for use as business identifiers (such as .ltd, .company), navigation (such as .careers, .support), in vertical markets (such as .photography, .cafe, or .builders) or in broad-based generics (such as .life, .world or .live). Donuts provides its registrar / reseller customers with innovative services for the discovery, registration, usage and monetization of high-quality domain names. A wholly-owned subsidiary of Donuts, the registrar Name.com is one of the most admired brands in the industry. In 2017, Donuts was named Number 1 in the Deloitte Fast 500. Donuts' headquarters are in Kirkland, WA; it has offices in Denver, CO; Austin, Tx; Washington, DC; Dublin, Ireland and Beijing, China.

About WebSeed

Webseed is a large, independent online content publisher with a focus on news for better living. The organization currently publishes over 300 unique websites on health, nutrition, technology, science, medicine, politics and culture.

Contact:
Judith McGarry
(415) 971-2900
judith@donuts.email

View original content with multimedia:http://www.prnewswire.com/news-releases/donuts-announces-platinum-news-sales-300680070.html

SOURCE Donuts Inc.



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