WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Wednesday, July 18, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email


GroundTruth Appoints New SVP of Engineering Amit Goswami
Thursday, July 12, 2018

NEW YORK, July 12, 2018 /PRNewswire/ -- GroundTruth, the leading location platform that leverages data and insights to drive business performance, today announced the appointment of Senior Vice President of Engineering, Amit Goswami.

Goswami will lead GroundTruth's global engineering team and position the company for its next phase of growth. Specifically, he will be focused on scaling GroundTruth's location platform further and making Cost Per Visit the new gold standard for marketing.

"Amit brings rich industry experience and fresh thinking to GroundTruth during this exciting period in our company's history," said Sunil Kumar, CEO, GroundTruth. "With a proven track record of success, we couldn't be more thrilled to have him join the leadership team and oversee our talented engineering group."

Goswami has over twenty years of engineering experience and has spent the last ten years in the advertising industry. Before joining GroundTruth, Goswami led product and engineering at audio adtech startup Adswizz. As a product leader, he was instrumental in transitioning Adswizz from a media company to a programmatic platform company. He played a crucial role in scaling its engineering organization, platform, and tech stack to cope with increased traffic, which ultimately played a role in Pandora's recent acquisition of Adswizz. Prior to Adswizz, Goswami was the Head of Product Development at RhythmOne. Goswami received his MS from The Indian Institute of Science and his MBA from Cornell University.

Discussing the opportunity around location-based advertising, Goswami added: "I worked on some really interesting projects in audio, but in the end, it was just another format like video with similar business models like Cost Per Impression and Cost Per View. Location-based intent and performance, however, is a disruptive and innovative concept. The widespread use of smartphones has made location a true proxy for the store visitation behavior of the offline consumer, which has led to new pricing models such as Cost Per Visit. I'm extremely excited to be joining the GroundTruth team, and I couldn't have found a better company to partner with in disrupting the marketing industry and helping businesses drive results."

Goswami will report into GroundTruth CEO, Sunil Kumar and will be headquartered in Mountain View, CA with global reach.

This announcement follows GroundTruth's 'Location for Good' collaboration with the American Red Cross' Missing Types Campaign.

About GroundTruth

GroundTruth is the leading location platform that leverages data and insights to drive business performance. Using its proprietary Blueprints technology, GroundTruth is able to learn about mobile users and reach them at the right place and right time, ultimately helping companies inform their marketing decisions, increase sales, and grow their businesses. Through its data foundation, GroundTruth sees 2 out of 3 smartphone users in the U.S. and more than 30 billion physical visits annually across 21 countries globally. Learn more: www.groundtruth.com

Contacts

GroundTruth
Jessica Meyers
646-634-7547
Jessica.Meyers@groundtruth.com

or

Sunshine Sachs on behalf of GroundTruth
Katharine Sargent
212-691-2800
groundtruth@sunshinesachs.com

View original content with multimedia:http://www.prnewswire.com/news-releases/groundtruth-appoints-new-svp-of-engineering-amit-goswami-300679788.html

SOURCE GroundTruth



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Las Vegas Review-Journal to Deliver Four Zoned View Neighborhood News Editions | Jul 17, 2018
Nav CIR REALTY Brings Adwerx Automated Listing Advertising Program To Alberta, Canada | Jul 17, 2018
Nav Joanne Fern Celebrates 25 Years as Owner of J&S Operated Equipment Rentals | Jul 17, 2018
Nav China Southern Airlines Selects APS3200 Auxiliary Power Unit for Fleet of 104 Airbus A320 Family Aircraft | Jul 17, 2018
Nav Slayton Search Partners Announces Promotion of Molly Hull | Jul 17, 2018
Nav Clavister's German Distributor Sysob Gathers Partners Together For Growth Strategy and Execution | Jul 17, 2018
Nav Marin Software Research Reveals Amazon's Rapid Rise and Increased Q2 2018 Search Spend | Jul 17, 2018
Nav Obie Hospitality Consolidates Digital Marketing with Tambourine | Jul 17, 2018
Nav Pratt & Whitney Teams with Industry Leaders to Test Additively-Manufactured Rotating Parts for Engines | Jul 17, 2018
Nav Specialty Retail vs Amazon: Same Story? WD Partners releases new Amazon-centered WayfinD Issue | Jul 17, 2018
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News