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Introducing Salt of the Earth: New Line of Nicotine Salt E-Liquids
Thursday, July 12, 2018

A Better Vape Experience Comes To Refillable Pod Devices

GREENVILLE, N.C., July 12, 2018 /PRNewswire/ -- Fontem Ventures, a pioneer in electronic vapor technologies and owner of the leading vapor brand, blu®, today announced the introduction of Salt of the Earth, the first product line that is a direct result of Fontem Ventures' relationship with Purilum, LLC, a leading manufacturer of top quality e-juice concentrates for vaping. Designed for adult smokers and vapers who use refillable Pod-style devices, Salt of the Earth is a high-quality range of nicotine salt e-liquids with five unique flavors that span classic and sophisticated tastes. This marks Fontem's entry into the refillable liquids space, one of the fastest-growing product segments in the U.S. e-vapor market today.

Fontem worked closely with Purilum, an established manufacturer of e-juice concentrates, to select a line of nicotine salt e-liquids that aligns with Fontem's mission of providing adult smokers and vapers with better vaping experiences, while also abiding by FDA regulations and restrictions on "new tobacco products." Purilum utilizes an unparalleled approach to developing its e-liquid flavors at the molecular level - building them from scratch and leveraging ingredients that are individually selected and tested for compliance with quality standards. Their dedication to producing top-quality e-liquids is perfectly aligned with Fontem's mission and supports Fontem's goal of delivering an enhanced vaping experience for adult consumers.

"We have made a major commitment to work closely with leading industry partners, and find new ways to satisfy the ever-changing tastes of our adult consumers. The result is our most comprehensive offering yet," said Antoine Blonde, General Manager (U.S.), Fontem Ventures.

"Blended with nicotine salt, Salt of the Earth has been carefully crafted to deliver satisfyingly smooth and consistently dependable flavor. Salt of the Earth liquids will be available in 30ml bottles with five unique, bold flavors including The Classic, Orchard, Just Menthol, Bee's Milk, and Lady Camellia - all of which will be available in two different nicotine strengths. Whatever their preference, adult smokers and vapers will truly love what they're vaping."

"We are proud to work with Fontem Ventures on the introduction of their Salt of the Earth product line," said Anthony Dillon, Purilum board member. "The production of innovative and reliable products is at the forefront of what Purilum stands for, and the process by which we produce nicotine salts will provide Salt of the Earth consumers with a smooth and quality vaping experience. We are excited to provide consumers with an enhanced flavor experience."

Salt of the Earth will be available in select tobacconists, online and retail vape stores nationwide with a MSRP of $18.99. For more information and distribution inquiries, contact Alexis Fried;; 609-279-0050 x107.

About Fontem Ventures
Fontem Ventures, a subsidiary of Imperial Brands PLC, is the owner of the blu vaping brand. Headquartered in Amsterdam, Netherlands and with a Research & Development centre in Liverpool, UK, Fontem Ventures' purpose is to drive electronic vaping technology forward, and deliver something better to smokers and vapers around the world.

About Purilum
Purilum was founded on the principles of using the purest ingredients to create the highest quality of e-liquids. Its state-of-the-art facility, located in Greenville, N.C., offers bottle, cartomizer and pod filling and assembly services that are capable of providing a precisely filled, consistent product at the capacity to meet current industry demands. All inbound raw materials are rigorously tested to ensure they are free from contaminants and impurities and liquids are tested throughout the development and production processes. These flavors are created from the molecular level, specifically for e-liquid and heat-not-burn products. Through this commitment to purity, along with a combined 60 years of experience, Purilum strives to stand at the forefront of quality, capacity and taste in the e-cigarette and e-liquid industry, truly embracing its role as "The Future of Flavor." Purilum is a joint venture that is owned equally by Alliance One International's (NYSE: AOI) subsidiary, AOSP Investments, LLC, and IOTO USA. For more information, visit

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