WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Internet Technology Monday, November 12, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email


Jail time for review fraudsters: TripAdvisor heralds landmark legal ruling in the fight against paid review fraud
Wednesday, September 12, 2018

Welcomes collaboration with enforcement authorities

NEEDHAM, Mass., Sept. 12, 2018 /PRNewswire/ -- TripAdvisor(®), the global leader in online review fraud prevention, today commended the result of a pivotal legal ruling in Italy which saw a persistent online review fraudster sentenced to jail.

In one of the first legal cases of its kind, the Criminal Court of Lecce ruled that writing fake reviews using a false identity is criminal conduct under Italian criminal law. The owner of PromoSalento, which sold fake review packages to hospitality businesses in Italy, was sentenced to nine months in prison and ordered to pay approximately 8,000 Euros in costs and damages.

Paid review fraud - when companies or individuals 'sell' fake reviews to business owners - is a violation of the law in many jurisdictions, but this is one of the first cases of enforcement resulting in a criminal conviction.

TripAdvisor supported the prosecution of PromoSalento as a civil claimant by sharing evidence from its extensive in-house fraud investigations and providing support from its Italian legal counsel. Review fraud is something TripAdvisor takes extremely seriously, employing advanced tracking technology and a dedicated team of investigators to catch paid review companies and prevent them from operating on the site. More information on TripAdvisor's in-house investigation into PromoSalento can be found here.

TripAdvisor welcomes the opportunity to work with enforcement authorities, including the UK Competition and Markets Authority and the US Federal Trade Commission, to share information and support their efforts to tackle online fake reviews.

Brad Young, VP, Associate General Counsel, TripAdvisor, said: "We see this as a landmark ruling for the Internet. Writing fake reviews has always been fraud, but this is the first time we've seen someone sent to jail as a result."

"We invest a lot in fraud prevention and we're successful at tackling it - since 2015, we've put a stop to the activity of more than 60 different paid review companies worldwide. However, we can only do so much alone, which is why we're eager to collaborate with regulators and law enforcement authorities to support their prosecutions."

"Online reviews play a major role in tourism and consumer purchasing decisions, but it's important everyone plays by the rules," said Mr Pascal Lamy, Chairman, World Committee on Tourism Ethics, UNWTO. "Fake reviews clearly contravene the World Committee on Tourism Ethics guidelines, which we published last year to guide the responsible use of ratings and reviews on digital platforms. The recommendations were developed in collaboration with TripAdvisor, Minube and Yelp and we know that industry collaboration has an important role to play in tackling review fraud."

The global travel community is a vital partner in the fight against paid review fraud and evidence shared by business owners approached by paid review companies is particularly valuable. Anyone approached or contacted by companies or individuals offering fake reviews should not engage with them but share that information with TripAdvisor directly at paidreviews@tripadvisor.com. All reports made to our Content Integrity team will be investigated and any information, no matter how minor, can help.

TripAdvisor has recently launched a new online information resource where people can learn more about how the company moderates reviews and protects its content. New articles will be added regularly addressing popular topics such as how TripAdvisor moderates reviews, or determines whether a review is biased. The site also features a behind-the-scenes series profiling the vital work of our review fraud investigators, with new investigation cases studies added regularly.

About TripAdvisor
TripAdvisor, the world's largest travel site*, enables travelers to unleash the full potential of every trip. With over 661 million reviews and opinions covering the world's largest selection of travel listings worldwide - covering approximately 7.7 million accommodations, airlines, experiences, and restaurants -- TripAdvisor provides travelers with the wisdom of the crowds to help them decide where to stay, how to fly, what to do and where to eat. TripAdvisor also compares prices from more than 200 hotel booking sites so travelers can find the lowest price on the hotel that's right for them. TripAdvisor-branded sites are available in 49 markets, and are home to the world's largest travel community of 456 million average monthly unique visitors**, all looking to get the most out of every trip. TripAdvisor: Know better. Book better. Go better.

The subsidiaries and affiliates of TripAdvisor, Inc. (NASDAQ:TRIP) own and operate a portfolio of websites and businesses, including more than 20 travel media brands:

www.airfarewatchdog.com, www.bokun.io, www.bookingbuddy.com, www.citymaps.com, www.cruisecritic.com, www.familyvacationcritic.com, www.flipkey.com, www.thefork.com (including www.lafourchette.com, www.eltenedor.com, www.iens.nl and www.dimmi.com.au), www.gateguru.com, www.holidaylettings.co.uk, www.holidaywatchdog.com, www.housetrip.com, www.jetsetter.com, www.niumba.com, www.onetime.com, www.oyster.com, www.seatguru.com, www.smartertravel.com, www.tingo.com, www.vacationhomerentals.com and www.viator.com.

* Source: comScore Media Metrix for TripAdvisor Sites, worldwide, November 2017

** Source: TripAdvisor log files, average monthly unique visitors, Q2 2018

TRIP-G

View original content to download multimedia:http://www.prnewswire.com/news-releases/jail-time-for-review-fraudsters-tripadvisor-heralds-landmark-legal-ruling-in-the-fight-against-paid-review-fraud-300710889.html

SOURCE TripAdvisor



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav ProPhotonix to Demonstrate its Configurable UV LED Curing Systems at InPrint Milan | Nov 12, 2018
Nav Telit Gives OEMs and Integrators a Much Longer Lease on 2G Life with Pan European IoT Module Promotion | Nov 12, 2018
Nav Motive Partners Announces Acquisition of LPA | Nov 12, 2018
Nav HashCash is Set to Enter the Kenyan Private Sector with Blockchain Solutions | Nov 12, 2018
Nav Devil Can Be in the Detail of Multi-trip Winter Cover, Says Aquarium | Nov 12, 2018
Nav Chinese Consortium Chain FISCO BCOS Debuts at Singapore Fintech Festival: First Move to Take a Global Challenge | Nov 12, 2018
Nav HDBaseT Alliance Establishes Medical Work Group to Address the AV Needs of the Healthcare Sector | Nov 12, 2018
Nav Physicians Insurance teams with Milliman Datalytics-Defense to apply machine-learning to claims management strategies | Nov 12, 2018
Nav Tenovos Showcases the Value of Global Marketing Supply Chain at DAM San Diego 2018 | Nov 12, 2018
Nav Philips launches global patient education effort for World COPD Day | Nov 12, 2018
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News