WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Technology Software Products Monday, November 19, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email


ZAFUL launching new brand identity and first official TVC
Wednesday, September 12, 2018

LOS ANGELES, Sept. 12, 2018 /PRNewswire/ -- While preparing for London Fashion week, fast fashion brand ZAFUL is launching its new image of VI design from a slight update of "ZAFUL" logo to an all VI design including the gift bag, price tags and color scheme throughout the website and app. By releasing the first ever official TVC, ZAFUL is addressing its global audiences' fashion desire in the younger group.

"The VI exemplifies our ambitions."

A soft and mild new logo can be seen now on ZAFUL's official website. Instead of the original simple version, the updated logo has a softer touch on the letter "Z" to highlight the femininity and representation of all ZAFUL's girls.

"Before, ZAFUL did not show much of its personality in the visual identity. In the design, we are trying to represent our consumers and fans by speaking directly to them. A much more vibrant colour palette in the product display and the website design is our attempt to get closer to the younger generation." Graphic designer Tianyu Xia explained the concept behind the whole VI design, which was accomplished by the in-house designers of ZAFUL.

"The VI exemplifies our ambitions, including what ZAFUL is trying to become and to achieve. Updating the logo and VI shows how ZAFUL is entering its new era and heading to a more personalized brand," Tianyu said.

"What do you want" from ZAFUL?

As London Fashion Week gets closer, ZAFUL released its first ever official TV commercial on its YouTube channel, which will also be displayed during the ZAFUL x Victor Wong SS19 show on 16(th) September.

The 49 second film raised the most-asked question among 18 year olds "what do you want?" To be famous? Rich? Or realize the dream you had when you were a little girl? ZAFUL is playing a crucial role in every girls' life and will lead them towards maturity and the person they dream to be.

In the video, ZAFUL is no longer just a fashion brand, but a close companion who is deeply involved in daily life and relates to the values of the younger generation.

Editing director Apollo Jiang commented: "We are on a journey to build brand affinity. By physically changing and personalizing brand values, we are trying to present that you can be 18 on ZAFUL and stay the eighteen-state-of-mind as well."

About ZAFUL

Founded in 2014, ZAFUL is devoted to providing trendy and cost-efficient fashion products for all the young women worldwide. In 2017, ZAFUL was ranked 34th in Top 50 China Export Brands by BrandZ, the world's largest brand equity database and KPMG & Facebook Top 50 China's Export Brands. So far, ZAFUL has provided fast fashion products for the consumers in 180 countries. ZAFUL's vision is to become the global leader in online fast fashion.

View original content to download multimedia:http://www.prnewswire.com/news-releases/zaful-launching-new-brand-identity-and-first-official-tvc-300711024.html

SOURCE ZAFUL



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav Reinvent Workplace With Newgen at Digital Saudi 2030, KSA | Nov 19, 2018
Nav Safe-T Recognized by Gartner as One of Seven Representative SDP Vendors | Nov 19, 2018
Nav iQIYI Announces Winners of "Celebrity Video Identification Challenge" | Nov 19, 2018
Nav LiquidPixels and RotoImage Announce New Partnership | Nov 19, 2018
Nav Aptoide Announces Distribution Partnership With Unity Technologies | Nov 19, 2018
Nav Global Cloud-based Storage Market Estimates & Forecasts 2016-2018 & 2024 - Growing Awareness Over the Importance of SaaS Data Backup to Spur Demand for Cloud Storage Services | Nov 16, 2018
Nav Smart Products and Factories Transforming Engineering Services Industry | Nov 16, 2018
Nav Microland to Provide a Managed Private Cloud Solution on FlexPod | Nov 16, 2018
Nav Acer Announces AIoT Edge Computing Device with Support for Amazon Kinesis Video Streams | Nov 16, 2018
Nav D&O Questionnaire and Board Assessment Service Completes 2018 Security Certifications | Nov 16, 2018
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News