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MarTech Breakthrough Recognizes Airtable with "Best Team Collaboration Software" Award
Wednesday, September 12, 2018

Company Recognized with Prestigious 2018 MarTech Breakthrough Award

LOS ANGELES, Sept. 12, 2018 /PRNewswire-PRWeb/ -- MarTech Breakthrough, an independent organization that recognizes the top companies, technologies, and products in the global marketing technology industry, today announced that Airtable, a platform that enables anyone to build powerful, custom apps to support their businesses, is the winner of the 2018 MarTech Breakthrough Award for "Best Team Collaboration Software."

As the marketing world evolves and new digital trends and technologies emerge, highly-verticalized tools are introduced to the market. In the midst of it all, marketing teams are left with an increasingly disparate set of solutions through which to execute their strategies, but little in the way of managing their sanity while doing it all.

Enter Airtable. Over 50% of the Fortune 1000 currently use Airtable to run some of their most important teams and initiatives, and marketing teams within companies as diverse as Huge, Cole Haan, Hubspot, and WeWork are using Airtable to streamline everything from project and program management, to ad campaigns, social media planning, influencer marketing, and cataloguing digital assets.

"The MarTech industry is one of the most exciting fields of technology today, with incredible innovation and ingenuity that has powered a revolution in digitizing the traditional marketing, advertising and sales processes," said James Johnson, managing director, MarTech Breakthrough. "In this dynamic new era of MarTech-powered marketing strategy, we are clearly seeing a need for not just team communication tools, but true collaboration solutions that help pull together the confusing matrix of single-use MarTech tools and marketing workflows. Airtable delivers on that need, with custom collaboration apps that companies can use to plan and manage their various campaigns and strategies. We are thrilled to recognize Airtable as one of our marquee 2018 MarTech Breakthrough Award winners."

The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year's program attracted more than 2,000 nominations from over 12 different countries throughout the world.

"We are proud to accept this industry recognition and consider this award a testament to the ingenuity of our customers," said Howie Liu, co-founder and CEO of Airtable. "By giving marketers the toolkit they need to build their own useful applications, Airtable is really empowering the creativity that exists within every marketing team."

About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit

About Airtable
Launched in San Francisco in 2015, Airtable empowers creators and creatives to build their own useful software. From collaborative editorial planning, to managing global marketing campaigns, to powering the entire back office of an organization, Airtable makes it easy for anyone to create custom, collaborative workflows to suit their specific business needs. The company has raised $70 million in funding from notable investors including: CRV, Caffeinated Capital, and Freestyle Capital. To learn more, visit

SOURCE MarTech Breakthrough

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