WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Sunday, September 23, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email

SMPTE to Conduct IMF Interoperability Plugfest at Academy of Motion Picture Arts and Sciences
Friday, September 14, 2018

Oct. 18-19 Event Will Test and Demonstrate Utility of Interoperable Master Format for Movie and Broadcast Content Exchange

LOS ANGELES and WHITE PLAINS, N.Y., Sept. 14, 2018 /PRNewswire-PRWeb/ -- SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology and whose membership spans the globe, is collaborating with the Academy of Motion Picture Arts and Sciences to conduct the year's second face-to-face Interoperable Master Format (IMF) plugfest, designed to test vendors' ability to create and play interoperable IMF packages. First standardized by SMPTE in 2013, IMF enables efficient, consistent, and reliable exchange, delivery, and archiving of media for motion pictures, television, and other content platforms.

To facilitate broad industry participation from around the world, SMPTE has scheduled a second plugfest for Oct. 18-19, just days before the SMPTE 2018 Annual Technical Conference & Exhibition (SMPTE 2018), which will take place Oct. 22-25 at the Westin Bonaventure Hotel & Suites in downtown Los Angeles. The plugfest will be held at the Academy's Pickford Center for Motion Picture Study in Hollywood, California, as a meeting of the SMPTE Media Packaging and Interchange Technology Committee (TC-35PM) Plugfest Drafting Group. The year's first face-to-face IMF plugfest organized by SMPTE was hosted earlier this year by IRT in Munich.

"The Munich plugfest delivered exciting results, and interest in IMF continues to grow," said SMPTE Director of Standards Development Thomas Bause Mason. "Industry members, including some major players, continue to embrace this format, largely because they like the many benefits it offers. We expect participation in both the Hollywood plugfest and in vendor demonstrations at SMPTE 2018 to be very promising for the future of IMF."

More than 20 organizations have registered to take part in the face-to-face plugfest in Hollywood. Results from the event will be anonymized and then shared with SMPTE TC-35PM members. SMPTE will also conduct a "virtual plugfest" in advance of the Hollywood event to provide vendors with the opportunity to work with the source material ahead of time in their labs. Details on the virtual event are available to members of the SMPTE working group on plugfests.

Registration for the Hollywood plugfest is required and will be open until Sept. 18. Participation requires SMPTE membership and Standards Community participation within SMPTE TC 35PM. More information on membership is available at Qualified guests may attend subject to space availability, upon completion of a guest participation agreement, which is available by emailing a request to

Hotel accommodations at the Westin Bonaventure Hotel & Suites, with reduced pricing, are available through Sept. 28, or while rooms remain through the SMPTE 2018 website:

Further information about SMPTE 2018 is available at, and more information about the Society's standards work is available at

# # #

About SMPTE®
For more than a century, the people of the Society of Motion Picture and Television Engineers, or SMPTE (pronounced "simp-tee"), have sorted out the details of many significant advances in media and entertainment technology, from the introduction of "talkies" and color television to HD and UHD (4K, 8K) TV. Since its founding in 1916, SMPTE has received an Oscar® and multiple Emmy® Awards for its work in advancing moving-imagery engineering across the industry. SMPTE has developed thousands of standards, recommended practices, and engineering guidelines, more than 800 of which are currently in force today. SMPTE Time Code(TM) and the ubiquitous SMPTE Color Bars(TM) are just two examples of SMPTE's notable work. Now in its second century, SMPTE is shaping the next generation of standards and providing education for the industry to ensure interoperability as the industry evolves further into IT- and IP-based workflows.

SMPTE is a global professional association of technologists and creatives who drive the quality and evolution of motion imaging. Its membership today includes more than 7,000 individuals: motion-imaging executives, creatives, technologists, researchers, and students who volunteer their time and expertise to SMPTE's standards development and educational initiatives. A partnership with the Hollywood Professional Association (HPA) connects SMPTE and its membership with the businesses and individuals who support the creation and finishing of media content. Information on joining SMPTE is available at

All trademarks appearing herein are the properties of their respective owners.

Link to Word Doc:

Link to Photos:
Caption: Thomas Bause Mason, SMPTE Director of Standards Development


Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav Xulon Author, "Father of 401(k)" Releases Book on the History of 401(k) | Sep 22, 2018
Nav CBD Hacker Adds CBD Company CBDistillery to Its Editor's Choice List | Sep 22, 2018
Nav Cybersecurity Market Worth $248.26 Billion by 2023 | Sep 21, 2018
Nav Global Pancreatic Cancer Therapy Market Analysis and Forecasts, 2025 - Development of Efficient Therapy For Pancreatic Cancer Treatment | Sep 21, 2018
Nav ScaleFactor Enriches Salesforce Lightning with Financial Operations Data | Sep 21, 2018
Nav Dynamic Competitors in the European Battery Energy Storage Market, 2018 - 18 Dynamic Competitors Disrupting the Energy Storage Market | Sep 21, 2018
Nav Japan Pharmaceutical Firm Sales Practices Report 2018: Current Sales Activities, Regulations, Issues, and Suggested Methodologies | Sep 21, 2018
Nav TV When It's On, Art When It's Off: Samsung Transforms Your Living Room with The Frame for 2018 | Sep 21, 2018
Nav Global Artificial Intelligence in Big Data Analytics and IoT Market 2018-2023: Artificial Intelligence is a Key Technology to Realize the Full Potential of Big Data and IoT | Sep 21, 2018
Nav Infosys Partners With Google Cloud to Develop Data Native Intelligent Enterprise | Sep 21, 2018

Submit News | View More News View More News