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Let the Likes In: Digital Marketing Company, fishbat, Shares 4 Tips to Optimize Your Likes Campaign
Friday, October 12, 2018

NEW YORK, Oct. 12, 2018 /PRNewswire/ -- As part of their commitment to helping businesses expand their online reach through brand promotion, digital marketing company fishbat shares 4 tips to optimize your likes campaign.

While many advertisement campaigns are focused entirely on making a sale, there's something to be said for marketing efforts that focus on increasing social media awareness. It may seem counter-intuitive, but developing campaigns solely to build a bigger user base to market to in the future can pay off in a major way.

Here are 4 tips to keep in mind when optimizing your Likes campaign.

Target the Correct Demographics. Like any other type of marketing, it's important that ads focused on building likes or follows focus on the user base most likely to lead to sales in the future. Building up the number of likes doesn't mean much if 90% of those follows won't ever make a purchase. While a company might see a lower number of likes overall by targeting very specific demographics, each individual like will carry far more value.

Track Beyond Simple Vanity Metrics. This tip builds off of the guideline mentioned above, and really revolves around the idea of why exactly a company is trying to increase likes. While this specific campaign may have an end goal of increasing brand awareness rather than selling a specific product, it's important to keep revenue increases or stagnation in mind when designing these campaigns. The best ads will play double duty - increasing likes and driving up sales at the same time.

Add Incentives to The Campaign. No matter how attractive the business' advertisements are, the fact of the matter is that most people won't give the page a second glance if they don't have something to gain. Whether it's information that adds value, or a more direct avenue like offering discounts or an entry into a contest, giving users a reason to actually like the page will go a long way toward effectively building likes.

Engage with Users with Hashtags, Tagging, and Retweets. This tip focuses specifically on Twitter, as the approach for maximizing follows during a campaign are a little bit different. For optimal brand promotion, a company will have to engage with those in the industry as well as potential customers. Rather than focusing entirely on advertising, the most successful corporate twitter accounts are extremely active on the platform with tagging, retweeting relevant content, and appropriate use of hashtags. Sometimes just using the free aspects of the platform as effectively as possible can make the difference between a marketing dud and a successful Likes campaign.


fishbat digital marketing firm is a full-service advertising company that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses. Media Contact: Scott Darrohn, fishbat Media, 855-347-4228,

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