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  Home News Technology Internet Technology Wednesday, November 14, 2018 
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Marketo Chooses Yesler As Its New Digital Marketing Agency
Thursday, November 08, 2018

It's full steam ahead for a partnership that has been evolving since 2013.

SEATTLE, Nov. 8, 2018 /PRNewswire-PRWeb/ -- Yesler is excited to announce its newest customer relationship with Marketo, the world's leading engagement platform for the modern marketer. Serving Marketo as its agency is a natural evolution of the relationship between the two companies. Yesler became a Marketo customer in 2012, using the marketing automation platform for its own go-to-market initiatives. And in 2013, Yesler became a delivery partner, running campaigns for its clients on the Marketo platform.

Gurdeep Dhillon, Group Vice President - Demand Generation, Marketing Operations & Technology at Marketo, says, "The stakes are higher than ever when it comes to digital marketing. We've made a commitment to our business to generate new leads and capture existing demand at scale across regions and segments. And we couldn't be more excited to partner with Yesler, as they are a perfect match for us in terms of culture, values, aptitude, and their tireless dedication to results."

"Marketo shares our perspective that cohesive B2B strategy requires expertise in the interdependence of different marketing efforts," says David Jones, President of Yesler. "It's evident in their business offerings, which are comprehensive and widely respected. We're elated to have Marketo as a client and eager to help them expand their customer footprint."

In addition to Yesler's B2B technology marketing experience, Jones also credits Yesler's global footprint as a positive factor in Marketo's decision. As announced on July 20, 2018, Yesler has opened strategic new locations in Singapore and London to support regional teams and around-the-clock production to bring full-service marketing support to global clients like Marketo.

About Yesler
Yesler is an award-winning B2B marketing agency serving the technology industry. Informed by our unique understanding of the buying process for tech solutions, our approach blends strategy, creativity, and technology to build demand, engage customers, and grow revenue. We're proud to have worked for some of the world's largest technology companies, including Microsoft, Google, Amazon, and SAP. Yesler employs more than 200 people from offices in Portland, Philadelphia, Singapore, London, Toronto, and its headquarters in Seattle, Washington. For more information, visit https://www.yesler.com or contact: hello(at)yesler.com.

About Marketo
Marketo provides the leading engagement platform that helps marketers build long-term relationships with their customers and increase business revenue. Consistently recognized as a driver of industry innovation, the Marketo platform is the trusted platform of thousands of CMOs for its scalability, reliability, and openness. Marketo is headquartered in San Mateo, California and has other locations worldwide.

SOURCE Yesler



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