WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Monday, November 19, 2018 
Add Press Release News | News Feeds Feeds | Email This News Email

Leftchannel Motion Graphics Studio Commissioned by Sunglass Hut to Create Experiential Animation for Disney's Mickey Mouse's 90th Birthday Celebration in New York
Friday, November 09, 2018

Sunglass Hut commissioned Columbus, Ohio-based leftchannel Motion Graphics Studio to create the featured experiential animation to celebrate Disney's Mickey Mouse 90th birthday celebration in New York City Nov. 8, 2018.

COLUMBUS, Ohio, Nov. 9, 2018 /PRNewswire-PRWeb/ -- When the Walt Disney Company made plans to celebrate Mickey Mouse's 90th birthday around the world, celebration campaign partner Sunglass Hut turned to leftchannel, an eminent Columbus, Ohio-based motion graphics and animation studio, to create the experiential animation befitting such a milestone anniversary.

Disney and Sunglass Hut are collaborating to launch a new line of Disney-branded Ray-Ban Wayfarer sunglasses during Mickey's nonagintennial celebration in New York City Nov. 8, 2018. Leftchannel created the experiential animation that brings both the product--Ray-Ban sunglasses--and the Disney brand to life.

Utilizing the Mickey Mouse graphic adorning the inside of the Wayfarer shades, sketched by Disney Master Artist Jeff Shelly, leftchannel's founder and Creative Director Alberto Scirocco says the challenge was adapting their animation to multiple formats, a complex effort that Scirocco says is part of the foundation on which he and his creative team have built a highly-regarded reputation for experiential animation.

According to Scirocco, leftchannel's animation for the celebration on the massive Times Square billboard will be more complex than the other formats because of the sheer size of its panels, which means it needs to be much more active and dynamic to make the level of noise necessary to achieve the intended impact.

With two major vintage, iconic brands collaborating, another challenge was to design 22 seconds of animation that would meet the expectations of both companies.

"It's a delicate dance and you've got to make it fun and playful but you still have to satisfy two completely different brand voices at the same time," Scirocco says.

Sixteen years of growing with the technology give leftchannel's creative team both the intuitive and practical expertise to adapt experiential animation to virtually every application in use, for any project large or small.

"To create successful experiential animation, you have to understand the core of what makes one form of communication work versus another, and once you do you can make the applications work, "he says. It's also important to understand the goal of your message.

"Getting a reaction doesn't necessarily mean you're getting the right reaction. Make the message memorable."

The Disney-Sunglass Hut Mickey Mouse birthday celebration project is a perfect fit for leftchannel, according to Scirocco.

"We're animators at heart and we love the topic," he says.

Leftchannel's Ray-Ban + Disney celebration animation will continue to play at a variety of venues including the web and in stores for months to come.

Disney's Mickey Mouse birthday celebration coincides with the launch of a three-month, immersive experience called "Mickey: The True Original Exhibition" in Chelsea that will run through Feb. 10, 2019. The exhibition will pay homage to Mickey Mouse's influence on pop culture and art over the past 90 years. The Disney-branded Ray-Ban Wayfarer sunglasses will be available at Disney theme parks and Sunglass Huts beginning November 8, 2018.

To learn more about leftchannel's experiential animation, visit the leftchannel website, email Candy Stoer at candy(at)leftchannel(dot)com, or call +1 (614) 221-6911.

About leftchannel:
Established in 2002 by founder and Creative Director Alberto Scirocco, leftchannel is celebrated for iconic work across platforms, specializing in content that surprises and delights.

Leveraging 16 years of working in the advertising space, leftchannel translates business goals into messages that audiences want to watch.

With their work having been featured by Cannes, SXSW, ComicCon, HOW, lynda, Communication Arts and more, leftchannel's work resonates with audiences worldwide.

SOURCE leftchannel Motion Graphics Studio

Email This News Email | Submit To Slashdot Slashdot | Submit To Digg | Submit To | News Feeds Feeds

Nav The First Blockchain Fishing Game "Crypto Fishing" Hits Hot | Nov 19, 2018
Nav Insurtech Company - 'Underground Elephant' - Celebrates 10-Year Anniversary San Diego Software as a Service Company Celebrates 10 Years of Business | Nov 19, 2018
Nav Farlong Pharmaceutical Coming to VitaBeauti.Com | Nov 19, 2018
Nav Make Your Season Bright: Launches the World's Most Sparkly Townhouse, in Collaboration With Christian Cowan | Nov 19, 2018
Nav Consumers Spending More Online Around Black Friday, Reports NPD's Checkout | Nov 19, 2018
Nav Dermatoscopes: Worldwide Market Overview & Forecast (2018-2025) - Hybrid Dermatoscopes are Anticipated to Exhibit Lucrative CAGR Over the Forecast Period | Nov 19, 2018
Nav SutiSoft announces SutiAP v3.1 with New Features and Functionality | Nov 19, 2018
Nav The Most Deeply Researched Novel to Date on Wyatt Earp Includes Newly Revealed Information on This Iconic Western Character | Nov 19, 2018
Nav Global Costume Jewelry Market to 2024 - Luxury Brands Woo Customers with High-End Costume Jewelry | Nov 19, 2018
Nav The Ultrafast Lasers Market in APAC - Outlook to 2023 Featuring Company Profiles of Key Market Players | Nov 19, 2018

Submit News | View More News View More News