WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Tuesday, March 19, 2019 
Add Press Release News | News Feeds Feeds | Email This News Email


SourceLink Completes Acquisition Of Path Interactive, A Leading Digital Marketing Agency
Friday, January 11, 2019

CHICAGO, Jan. 11, 2019 /PRNewswire/ -- SourceLink, LLC ("SourceLink"), a portfolio company of Aterian Investment Partners ("Aterian"), is pleased to announce the acquisition of Path Interactive, Inc. ("Path").

Headquartered in New York, NY and with over a decade of digital marketing experience, Path is an industry leading full service, ROI-driven digital direct marketing agency providing paid search, search engine optimization ("SEO"), digital media and creative strategy services. Together with SourceLink, the combined entity creates a unique middle market omni-channel marketing solutions provider with industry leading capabilities in online and offline direct marketing solutions.

The acquisition of Path by SourceLink also represents a continuation of Aterian's efforts during its ownership period to support SourceLink's growth initiatives and strategic transformation. During Aterian's ownership of SourceLink, Aterian has invested in industry leading human capital, best-in-class production assets and now omni-channel campaign execution expertise to pair with SourceLink's thought leadership within financial services, healthcare and other industry verticals. Additionally, Path supplements SourceLink's highly respected data, analytics, strategy, creative and content capabilities.

"We are pleased to welcome Michael Coppola, Michael Candullo, and the Path team to the SourceLink family," stated Don Landrum, Chief Executive Officer at SourceLink. "The addition of Path's industry leading, full-service, digital marketing capabilities will allow us to offer a truly unique omni-channel campaign execution solution to the expanding customer bases of both companies and the broader middle market."

Michael Coppola, Chief Executive Officer and Co-Founder at Path, commented, "The partnership with SourceLink will continue the vision of Path. I believe together both companies are stronger, with greater product breadth and market opportunities. I am appreciative of all the support of our customers, vendors and employees and look forward to being part of the SourceLink family."

Michael Candullo, Chief Operating Officer and Co-Founder at Path, stated, "We will maintain Path's unique cultures that have made us successful, while vigorously pursuing new business together and capitalizing on what we have in common... our vision and our values."

Brandon Bethea, Partner at Aterian, said, "We are excited to support the combination of SourceLink and Path and by doing so the creation of a unique omni-channel marketing services company." Martin Vogel, Vice President at Aterian, added, "The transaction is a great example of Aterian's ability to provide a solutions-oriented approach and execute on proprietary, Founder-seller situations."

About Path Interactive
Headquartered in New York, NY with additional offices in Nashville, TN, Path is a full-service digital marketing agency providing strategy & consulting, SEO, pay per click, social media marketing, analytics, display, design and other services to consumer, insurance, financial services, healthcare, and other industries. With over a decade in the digital trenches, Path works to ensure its campaigns capture and engage the right kind of customer for its clients.

For more information, please visit www.pathinteractive.com

About SourceLink
SourceLink is a highly respected Direct Marketing agency headquartered in Chicago, Illinois that utilizes data intelligence and an omni-channel approach to maximize return on investment for clients through improved customer response and conversion. The company deploys client programs across the channels in which their customers and prospects are most responsive, including; direct mail, email, digital media, social media, and statements. SourceLink's expertise spans a variety of end markets, with an emphasis on financial services, healthcare, retail energy and utilities, insurance and retail.

For more information, please visit www.sourcelink.com

About Aterian Investment Partners
Aterian Investment Partners is an operationally-focused middle market private equity firm that provides resources to companies to further enhance growth, operations and investment initiatives. The firm invests in businesses generating $25 million to $500 million of annual revenue with strong, proven franchises. After making an investment, Aterian, in partnership with management, seeks to focus on the critical growth, operational and liquidity initiatives of a business in an effort to drive value creation for all stakeholders.

For more information, please visit www.aterianpartners.com

View original content to download multimedia:http://www.prnewswire.com/news-releases/sourcelink-completes-acquisition-of-path-interactive-a-leading-digital-marketing-agency-300776593.html

SOURCE Aterian Investment Partners



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav The Best Types Of Marketing Videos In 2019 - Plus, The Top 26 Video Marketing Agencies, According To DesignRush | Mar 19, 2019
Nav Polystar's Kalix Helps Asia Pacific Operator Optimise Services and Integrate Data with Key Systems, Boosting Visibility for High-profile Sporting Events and Roaming | Mar 19, 2019
Nav The Fourth Type of Chocolate Introduces a Crowdsourced Platform for Consumers | Mar 19, 2019
Nav Intouch Solutions Accelerates Growth With Boston Office Opening and Hire of Senior Vice President | Mar 19, 2019
Nav SPA Sigma & Strategic Pricing Associates Doug Wyatt wins Sales Operations & Enablement Award | Mar 19, 2019
Nav New San Antonio Digital Marketing Agency Focuses on Local Business Growth, Contributing to Economy Boost | Mar 19, 2019
Nav Digital Marketing Company, fishbat, Shares 6 Ways Small Businesses Can Maximize the Impact of YouTube Marketing | Mar 19, 2019
Nav V Digital Services Ranks High in Ranking Arizona | Mar 19, 2019
Nav Sony Electronics Taps Senior Leadership to Drive Imaging and Professional Solutions Business Strategy | Mar 19, 2019
Nav IntelePeer's Atmosphere┬« CPaaS Drives Increased Customer Engagement and Revenue for Unimed Brand, Chamonix | Mar 19, 2019
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News