|
ARAnet Introduces Online Ad Value Metric
Thursday, July 17, 2008
HOPKINS, Minn., July 17 /PRNewswire/ -- ARAnet, Inc., which generates
feature article placements in newspapers and Web sites to help clients build
their brands, has introduced Online Ad Value, a metric that assigns
advertising dollar equivalency for articles posted on publisher Web sites. The
Online Ad Value metric is a unique offering among ARAnet's competitors.
"While the value of online coverage has always been apparent, we've seen
an increasing demand to quantify that value for the corporate clients who rely
on our ARAcontent service to deliver their marketing messages to a broad
audience of print and online readers," says Scott Severson, president of the
Hopkins, Minn.-based ARAnet. "Online Ad Value addresses that demand by
providing an advertising value for our growing network of online publishers."
ARA's Online Ad Value is a proprietary metric that conservatively
evaluates the monetary value of online placements. "With its carefully
researched formula, which includes banner ad rates, word count, site audience
metrics and other factors, we feel Online Ad Value is poised to become the
industry standard for assigning a reasonable and conservative dollar value to
online placements," Severson says.
Through ARAnet's existing online reporting system, clients can now view
Online Ad Value for Web postings of their ARAnet articles.
Founded in 1996, ARAnet is a leading print and online media service.
ARAnet currently offers two great products to help its clients reach and win
new customers, Adfusion and ARAcontent. Adfusion is an article-based cost per
click advertising platform. It is the nation's fastest growing online
advertising network, currently serving over three billion impressions monthly.
ARAcontent generates feature article placements in print and online
publications that build awareness of its clients' products and services. To
learn more, visit http://www.ARAnetOnline.com.
SOURCE ARAnet, Inc.
|
|
|
|
 |
Travellers’ internet tips proving a hotter destination than popular guidebooks | Aug 29, 2008
|
|
Reuters Business Summary | Aug 29, 2008
|
|
/C O R R E C T I O N -- AT&T Inc./ | Aug 29, 2008
|
|
Electronic Sports World Cup 2008 (August, 25-27 - San Jose, CA) - Results & Media Material | Aug 29, 2008
|
|
Delphax Announces $5.4 Million Purchase Order From Harland Clarke | Aug 29, 2008
|
|
PA Game Commission: Minimum Age Lowered for HTE 'Independent Study' | Aug 29, 2008
|
|
HealthSTAR PR on the Move | Aug 29, 2008
|
|
America's 5000 Fastest-Growing Private Companies Announced | Aug 29, 2008
|
|
Continental Airlines to Offer PayPal Payment Option For Online Flight Reservations | Aug 29, 2008
|
|
Insight Sourcing Group Ranks No. 227 on the 2008 Inc. 500 | Aug 29, 2008
|
|
|
