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Affinion Direct Response Group Signs Agreement With Venture Development Center, Inc.
Friday, July 18, 2008
Leading direct response marketing agency enhances capabilities through an exclusive relationship
NORWALK, Conn., July 18 /PRNewswire/ -- The Affinion Direct Response
Group, a division of the Affinion Group, a leading global affinity marketer,
announced that it has signed a multi-year, exclusive agreement with the
Venture Development Center, Inc. (VDC), a professional services firm focused
on developing new, revenue-enhancing distribution channels and creating new
Information Services products. VDC was founded by Dr. Charles Stryker, a
world-renowned expert in the field of Information and Data Services
management.
The Affinion Direct Response Group (ADRG) has engaged VDC to provide
advisory and business development services in the sourcing of new partners,
the creation of analytical products, and the identification of new vertical
markets for ADRG.
ADRG currently provides an industry-leading portfolio of comprehensive
marketing services, including marketing strategy consulting, creative
development, database analysis and predictive modeling, to businesses
worldwide.
"We are extremely pleased to be working with an individual as visionary
and connected to our partner industries as Dr. Stryker," said Nancy DiSpirito,
senior vice president of ADRG. "ADRG strives to generate significant
incremental revenue for our clients, and to do so while lowering their cost of
customer acquisition and simultaneously lifting conversion rates for
transactions. Given the extensive experience VDC and Dr. Stryker have in
developing cutting-edge solutions in Information Services, we anticipate
bringing enhanced benefits to our clients in the near future."
"Throughout its history, VDC has been able to partner with many of the
most successful Information Services companies in the U.S. and Europe due to
our innovative process developed over the last 15 years," said Dr. Charles
Stryker, president of VDC. "Adding a premiere agency like ADRG as a client is
a perfect fit for us given their world-class capabilities in predictive
modeling and analytics as well as their commitment to bringing exciting new
services to their customers."
Commenting further on ADRG's capabilities in modeling, Frank Smith, vice
president of ADRG, added, "Our proprietary experiential data store affords us
a very high degree of accuracy in predicting response behavior from consumers.
Combining these capabilities with the strategic guidance from VDC will elevate
the quality of the marketing services we can offer to our clients and their
customers."
Under the terms of the agreement, ADRG is the only membership or
subscription-based agency VDC can partner with over the three-year life of the
agreement.
Through its relationship with Affinion Group, ADRG has access to a
telemedia division managing more than 40 million calls annually in 14
countries, as well as a direct mail strategy and print production team
overseeing nearly 700 million printed pieces spanning approximately 15,000
campaigns annually.
ADRG is leveraged in the burgeoning global direct marketing industry that
will see advertising revenue grow an estimated 5.2 percent to $175.2 billion
this year, according to the Direct Marketing Association.
About Affinion Direct Response Group
Affinion Direct Response Group, www.affiniondirect.com, is a leader in
providing specific, innovative marketing solutions across multiple channels
and media that strengthen customer relationships and maximize revenue flow.
Forward-thinking organizations around the world can rely on ADRG for expertise
in direct mail, telemarketing, database modeling, online marketing, customer
acquisition, and more. ADRG is marketing in focus...your ideal prospects, our
direct approach. We find the way, and you'll find results. ADRG has a
results-focused team of more than 180 dedicated marketing professionals, media
specific strategy and execution, leading-edge print production, and robust
response modeling and segmentation capabilities. ADRG is a part of
Norwalk-based Affinion Group which executes more than 15,000 campaign versions
annually and is a leading global affinity marketer that provides products and
services that touch the lives of millions of Americans.
About Venture Development Center
Venture Development Center (VDC), www.venturedc.com, is a focused practice
of assisting companies in creating, developing and commercializing Information
Services properties. The practice areas that characterize VDC projects
include creating (innovating) new products that exploit market opportunity;
developing new distribution channels to substantially increase revenue for
existing Information Services products; and to identify and advise Information
Services companies on strategic acquisitions.
About Affinion Group, Inc.
As a global leader with nearly 35 years of experience, Affinion Group
(www.affinion.com) enhances the value of its partners' customer relationships
by developing and marketing valuable loyalty, membership, checking account,
insurance and other compelling products and services. Leveraging its
expertise in product development and targeted marketing, Affinion helps
generate significant incremental revenue for more than 5,300 affinity partners
worldwide, including many of the largest and most respected companies in
financial services, retail, travel, and Internet commerce. Based in Norwalk,
Conn., the company has approximately 3,300 employees throughout the United
States and in 10 countries across Europe. Affinion holds the prestigious ISO
27001 certification for the highest information security practices, is PCI
compliant and Cybertrust certified.
SOURCE Affinion Direct Response Group
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