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'The Dark Knight' Sells 13% of its Opening Weekend Box Office on Fandango
Sunday, July 20, 2008
New 'Batman' Movie Sold 15 Tickets Per Second During Peak Periods
LOS ANGELES, July 20 /PRNewswire/ -- Fandango's previous records for
daily, hourly and weekend ticket sales were beaten to a pulp by "The Dark
Knight" this weekend. As mobs of fans scooped up advance tickets at a
breakneck pace, Fandango sold 13% of the film's projected domestic weekend box
office.*
(Logo: http://www.newscom.com/cgi-bin/prnh/20061016/LAM046LOGO-b )
The latest ticketing data for "The Dark Knight" on Fandango includes:
-- DAILY/HOURLY/WEEKEND TOP TICKET-SELLER: "The Dark Knight" broke
Fandango's daily and hourly ticket sales records on Friday, July 18. The
previous record-holder in both categories was 2007's "Spider-Man 3." "Knight"
broke Fandango's 3-day weekend record on Sunday.
-- FASTEST-SELLER: The new "Batman" movie was selling as fast as 15
tickets per second during extended periods on Friday. The previous record was
held by "Spider-Man 3," which sold as many as 10 tickets per second on Friday,
May 4, 2007.
-- SIGNIFICANT PERCENTAGE OF TICKETS SOLD ONLINE: "The Dark Knight"
accounted for one of Fandango's largest percentages (13%) of tickets sold for
a feature film's opening weekend. (By comparison, Fandango sold 16% of "Sex
and the City," nearly 12% of "Harry Potter and the Goblet of Fire," and 10.5 %
of "Star Wars: Episode III - Revenge of the Sith" domestic opening weekends.)
-- REPEAT BUSINESS: In a Fandango.com poll over the weekend, 64% of "Dark
Knight" moviegoers said they plan to see the movie again.
-- THE HEATH LEDGER FACTOR: The late Heath Ledger's Oscar-worthy
performance as The Joker carved out a huge piece of "The Dark Knight's"
audience: 53% of moviegoers said that Ledger was the single most important
factor in prompting them to buy a ticket, according to a Fandango poll in
early July.
"It's clear that people are looking for an escape to the movies these
days," says Rick Butler, Chief Operating Officer of Fandango, "and 'The Dark
Knight' delivered. Advance ticket sales were extraordinary this weekend. Our
Web site saw an unprecedented number of moviegoers searching for theaters and
showtimes while viewing film trailers and photos, and we're pleased to report
we met the demand. As an indicator of the rise of online ticketing, we sold
more tickets during 'The Dark Knight's' opening two days than we did for all
films in the first 12 months of our company's history."
About Fandango
One of the Web's top movie and entertainment destinations, Fandango sells
tickets to more than 15,000 screens. Fandango entertains and informs consumers
with reviews, commentary and trailers, and offers the ability to quickly
select a film, plan where and when to see it, and conveniently buy tickets in
advance. Fandango is available at www.fandango.com, 1-800-FANDANGO and via
your wireless mobile device at mobile.fandango.com. Fandango is a unit of
Comcast Interactive Media.
* Based on the film's estimated domestic weekend box office of $153.6
million projected by ReelSource.
SOURCE Fandango
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