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Salesforce Delivers New Health Cloud Innovations to Personalize Patient Experiences to Improve Outcomes
Monday, February 11, 2019

New Marketing Cloud integration with Health Cloud enables caregivers to personalize patient content to improve digital engagement

ORLANDO, Fla., Feb. 11, 2019 /PRNewswire/ -- HIMSS 2019 - Salesforce (NYSE: CRM), the global leader in CRM, today delivered new innovations to Salesforce Health Cloud that improve healthcare through connected, intelligent patient engagement. Health Cloud brings the world's #1 CRM to healthcare, enabling providers like Piedmont Healthcare and 180 Health Partners to personalize patient interactions and improve outcomes. With new Social Determinants of Health capabilities, care teams have a complete patient profile, empowering them to connect the care journey and deliver the personalized experiences that patients expect.

Healthcare and life science organizations are awash with data, thanks to years of heavy investment in EHR systems. While that has improved operations and offered new opportunities for patient care, surfacing the right data at the right time to the right provider remains a challenging process. Capturing and surfacing data to caregivers is an important step to personalizing patient experiences and helping address preventable conditions or mitigate chronic disease.

"As a not-for-profit, community health system, it is critical that we put the patient experience at the center of everything we do," said Andrew Chang, Executive Director of Marketing and Physician Outreach at Piedmont Healthcare. "Salesforce has enabled us to engage with our patients and help them get easier access to care, on their terms, by personalizing how we connect with them and using new ways to book appointments online."

Introducing Salesforce Innovations for Healthcare
Salesforce Health Cloud's new capabilities power complete patient profiles, relevant patient communications, and convenient, connected in-home care, including:

    --  Social Determinants of Health: While medical care continues to improve
        at a steady pace, that alone cannot address the 80 to 90 percent((1)) of
        modifiable contributors to healthy outcomes, such as living conditions,
        socioeconomic status and environmental factors. These social
        determinants of health are frequently not identified by care providers,
        as systems for tracking and surfacing them are siloed in electronic
        health record (EHR) systems that require manual updates and are
        difficult to use.Now care providers can capture critical social
        determinant information - such as a patient's transportation options,
        housing status and care network, and access it in a patient profile -
        directly within Health Cloud. This gives the provider a more complete
        view of the critical factors that influence wellness, adherence and
        outcomes, all on one connected platform. For example, a care provider
        that wants to limit a patient's risk for readmission can know if the
        patient has access to transportation, or the ability to purchase healthy
        meals. Similarly, a life science organization that wants to help
        patients adhere to their therapies or properly use their medical devices
        can see a patient's employment status and living arrangements, and thus
        offer the necessary level of financial and in-home support. A payer
        organization can deliver personalized preventive or wellness materials
        to members based on the member's education or reading level.

    --  Mobile-First In-Home Care Collaboration: Large groups of care providers
        are increasingly working together to address patient needs, with care
        frequently extending into patient homes. Yet disparate systems used to
        manage and connect care coordinators, dispatchers and in-home care
        providers limit collaboration. Field Service Lightning can help bring
        healthcare teams together on a single platform that meets the strict
        standards for sensitive patient data protection, covered by our HIPAA
        BAA.With Field Service Lightning for Health Cloud, home health
        organizations can connect their entire workforce. Dispatchers can
        schedule and send on-site specialists to a home by automating scheduling
        based on skills, availability and location. Home nurses can manage cases
        in real-time by connecting with other providers using the Field Service
        Lightning mobile app.

    --  Personalized Patient Journeys: Connecting with patients via the channels
        they use most is essential to providing them with a personalized
        experience. With a new integration between Health Cloud and Salesforce
        Marketing Cloud, providers can personalize campaigns and patient
        journeys at scale. Now, providers can segment and enroll patients into
        campaigns and journeys, allowing them to monitor clinical and
        non-clinical engagements all within Health Cloud. For example, if a
        provider is holding a skin care clinic and wants to provide additional
        information about sunscreen to patients, they would build a patient list
        within Health Cloud, and then use the power of Marketing Cloud to engage
        across email, mobile and social channels. Additionally, enhancements to
        Health Cloud now display when patients have been added to campaigns,
        helping a provider understand every touchpoint in context of the patient
        journey, improving the consistency and quality of patient engagement.

In addition, KLAS recognized Salesforce with the Category Leader Award in CRM for Healthcare in its 2019 Best in KLAS: Software and Services, acknowledging Salesforce as the top-ranked solution for providers.

"Our research shows it is increasingly important for healthcare organizations to be patient-centric," said Adam Cherrington, Research Director, Patient Engagement at KLAS Research. "Bringing together social determinants and other data sources to enrich patient profiles and increase care team collaboration is a crucial step for organizations in this regard."

Salesforce Partners Extend Capabilities of Health Cloud
The Salesforce platform includes a comprehensive ecosystem of partners that extend the power of Health Cloud. Salesforce consulting partners such as Accenture, Deloitte Consulting LLP's Deloitte Digital, Huron, IQVIA, Silverline, Simplus and Torrent Consulting help their customers build unique healthcare solutions using Health Cloud. Independent Software Vendor (ISV) partners continue to develop and iterate on solutions that fully integrate with Health Cloud. Many of these solutions are available on Salesforce AppExchange, the world's leading enterprise cloud marketplace. Innovative ISV partners include:

    --  Bridge Connector: Bridge Connector, available on AppExchange, is a
        data-driven workflow engine specializing in accelerated electronic
        health record and third-party application integrations with Health
    --  Deloitte ConvergeHEALTH Patient Connect(TM): Patient Connect, an ISV
        Managed Package, delivers consistent high-touch patient engagement
        across multiple channels, and enables adherence and care coordination
        for almost 1 million patient's full care network across 17 countries.
    --  Evariant: The Evariant Patients for Life platform, built on the
        Salesforce Platform, integrates healthcare business data across systems,
        empowering marketing, business development and physician liaison teams
        to enhance patient acquisition and retention strategies.
    --  Formativ Health: Formativ Health's new DASH app helps health systems
        schedule efficiently, cutting appointment wait times and improving
        patients' experience with physicians.
    --  Geneia: The Geneia Theon Platform is accelerating patient-centric
        healthcare with Health Cloud, enabling physician practices and payers to
        better anticipate and meet the needs of rising, high-risk and
        chronically ill patients.
    --  Kyruus: Kyruus's ProviderMatch for Salesforce app gives health system
        access centers an efficient process for matching and booking patients
        with the right providers from within Health Cloud.
    --  LiveData: LiveData's PeriOp Manager integrates with Health Cloud to help
        surgical teams plan, coordinate and analyze surgeries.
    --  PointClickCare: PointClickCare integrates with Health Cloud to provide
        hospitals and health systems with insight to coordinate easier care

"Our industry continues to centralize and integrate patient data, but it is critical that we stay focused on improving the patient experience," said Ashwini Zenooz, MD, SVP & GM of Healthcare and Life Sciences at Salesforce. "By surfacing critical factors of a patient's life in a single view, we empower care providers to personalize patient care experiences and improve outcomes with the world's most trusted CRM technology."

Pricing and Availability

    --  Salesforce Health Cloud is generally available starting at $275 per
        user, per month. Social Determinants of Health are included with a
        Health Cloud license. Marketing Cloud and Field Service Lightning are
        available at an additional license cost.

Additional Resources

    --  Visit Salesforce at HIMSS at Booth #3311
    --  Visit the Salesforce at HIMSS website:
    --  Visit the Salesforce Health Cloud website:
    --  Follow Salesforce on Twitter:

About Salesforce Health Cloud
Salesforce Health Cloud brings the world's #1 CRM to healthcare. Health Cloud is a premier patient and member relationship platform that harnesses the power and security of the cloud, as well as social and mobile technologies, to deliver more personalized engagement and care. It accomplishes this by providing a complete view of the patient, intelligent care collaboration and a connected patient engagement experience. With Health Cloud, care teams have easy access to clinical and non-clinical patient and member data, including current health conditions and medications, appointment history, communication preferences and data from electronic health records and other systems. With MuleSoft, Salesforce customers can unlock their healthcare organization's EHR through API-led connectivity and transform patient care by building application networks.

About Salesforce
Salesforce, the global CRM leader, empowers companies to connect with their customers in a whole new way. For more information about Salesforce (NYSE: CRM), visit:

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase Salesforce applications should make their purchase decisions based upon features that are currently available. Salesforce has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit, or call 1-800-NO-SOFTWARE.

Please see for a detailed description of Deloitte's legal structure.

((1)) Hood, C. M., K. P. Gennuso, G. R. Swain, and B. B. Catlin. 2016. County health rankings: Relationships between determinant factors and health outcomes. American Journal of Preventive Medicine 50(2):129-135. Link

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