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TaylorMade Golf Tees Off with Oracle Autonomous Database
Monday, February 11, 2019

Leading golf equipment manufacturer turns over key data management tasks to Oracle, boosting performance and scalability

REDWOOD SHORES, Calif., Feb. 11, 2019 /PRNewswire/ -- TaylorMade Golf, in its quest for growth after divesting from Adidas, is turning to Oracle Autonomous Database to underpin its cloud modernization strategy and drive innovation. A key benefit of the new Oracle Database is that it automates the day-to-day database operations and tuning, freeing TaylorMade to focus on making the world's best golf equipment.

When TaylorMade separated from Adidas, the company needed to build out a platform in the cloud and chose Oracle Autonomous Database for its unprecedented availability, performance, and security. The industry's first and only autonomous database, Oracle Autonomous Data Warehouse provides TaylorMade with the ability to scale as needed for planned business initiatives, particularly around seasonal workloads, in a simple and cost-effective manner. It also works with TaylorMade's existing business analytic tools to drive faster analysis to rapidly adjust sales strategies as needed. The database also gives TaylorMade the tools they need to pinpoint opportunities for business diversification.

"As our business needs continued to evolve, we required a more efficient way to seamlessly manage and scale our data management system," said Tom Collard, vice president of IT, TaylorMade. "With Oracle Autonomous Data Warehouse, we now have a scalable, low-cost cloud platform to power our business. This will help sustain growth and free up valuable employee time so they can focus on more mission-critical initiatives."

Taking advantage of Oracle Autonomous Data Warehouse's self-driving, self-securing, and self-repairing capabilities, TaylorMade will ensure its critical infrastructure is running efficiently with performance that is 40x faster than its previous on-premise database solution. This will enable its IT staff to focus on activities that drive growth and better meet customer demands while keeping costs low.

"TaylorMade has a tradition of building the best golf equipment for professionals and consumers," said Andrew Mendelsohn, executive vice president of Database Server Technologies, Oracle. "With Oracle Autonomous Database, Oracle handles all the database operations and tuning so TaylorMade's IT staff can devote more time to deriving business value from their data."

Additional Resources

    --  Learn more about Oracle Autonomous Database
    --  Follow Oracle Database via Blog, Facebook and Twitter

About TaylorMade Golf Company

Headquartered in Carlsbad, California, TaylorMade Golf is a leading manufacturer of high performance golf equipment with industry-leading innovative products like M5/M6 metalwoods, M5/M6 irons and TP5/TP5X golf balls. TaylorMade is the #1 Driver in Golf and also a major force on the PGA TOUR with one of the strongest athlete portfolios in golf, that includes Dustin Johnson, Rory McIlroy, Jason Day, Jon Rahm and Tiger Woods.

About Oracle
The Oracle Cloud offers a complete suite of integrated applications for Sales, Service, Marketing, Human Resources, Finance, Supply Chain and Manufacturing, plus Highly-Automated and Secure Generation 2 Infrastructure featuring the Oracle Autonomous Database. For more information about Oracle (NYSE: ORCL), please visit us at oracle.com.

Trademarks
Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

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SOURCE Oracle



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