WebsiteGear Logo Log In
New User? Sign Up
About | Contact | FAQ
  Home News Website Related Online Marketing Sunday, April 21, 2019 
Add Press Release News | News Feeds Feeds | Email This News Email


Realtor.com® Selects Huge as New Advertising Agency of Record
Tuesday, February 12, 2019

New agency will develop creative to help build on four years of audience growth

SANTA CLARA, Calif., Feb. 12, 2019 /PRNewswire/ -- Realtor.com(®,) The Home of Home Search?, today announced that it has selected advertising agency Huge to serve as its creative agency of record, effective immediately. As one of the most respected and valuable brands in home search, realtor.com(®) will leverage Huge's creative expertise to help continue to build the realtor.com(®) brand through comprehensive advertising and marketing programs.

"Huge demonstrated exceptional creativity and big ideas, combined with a digital-first approach, which made a compelling case for moving forward and officially establishing this new relationship," said Andrew Strickman, head of brand and chief creative for realtor.com(®). "We are on growth trajectory and, to capitalize on and extend that momentum, we wanted a fresh take on our brand. As our new creative agency of record, we're confident that Huge will bring world-class strategic expertise and creative thinking to telling the realtor.com(®) story while communicating the value of our products and services to homebuyers."

Michael Koziol, global chief executive officer, Huge, said, "It is a big opportunity for our team at Huge to partner with realtor.com(®). As the brand that defined the category of home search, they've done a great job providing highly accurate for-sale data and we are excited to help them extend their brand reputation in the category. This is the challenge that Huge was built to take on: making best-in-class marketing and user experience work together with smart ambitious marketers."

In the last four years, realtor.com(®) has seen record growth, doubling both traffic and revenue.

The business will be led out of Huge Brooklyn. Realtor.com(®) retained the services of Joanne Davis Consulting, Inc., New York, NY, to assist in the agency review process.

About realtor.com(®
)
Realtor.com(®), The Home of Home Search?, offers an extensive inventory of for-sale and rental listings, and access to information, tools and professional expertise that help people move confidently through every step of their home journey. It pioneered the world of digital real estate 20 years ago, and today is the trusted resource for home buyers, sellers and dreamers by making all things home simple, efficient and enjoyable. Realtor.com(®) is operated by News Corp [Nasdaq: NWS, NWSA] [ASX: NWS, NWSLV] subsidiary Move, Inc. under a perpetual license from the National Association of REALTORS(®). For more information, visit realtor.com(®).

About Huge
Huge is a global experience agency providing marketing services and digital transformation to the world's largest businesses and best-known brands. Headquartered in Brooklyn, NY, Huge has more than 1,400 employees working across 12 offices throughout North America, Europe, Asia, and Latin America. The agency is part of the Interpublic Group of Companies. For more information, visit hugeinc.com.

Media Contacts:

Janice McDill
Janice.mcdill@move.com

Christie (Giera) Allport
callport@hugeinc.com

View original content:http://www.prnewswire.com/news-releases/realtorcom-selects-huge-as-new-advertising-agency-of-record-300793818.html

SOURCE realtor.com



Email This News Email | Submit To Slashdot Slashdot | Submit To Digg.com Digg | Submit To del.icio.us Del.icio.us | News Feeds Feeds

RELATED NEWS ARTICLES
Nav MENA Dojo's Third Edition Under Way in Kuwait | Apr 20, 2019
Nav Hitachi Cable America Releases Revolutionary Category 6A Cable Design | Apr 20, 2019
Nav 420 day exciting deals on CBD oil products exclusively on Green The Vote Ok | Apr 20, 2019
Nav First Financial Bankshares To Live Stream Annual Meeting | Apr 19, 2019
Nav Earth Day 2019 SunDance's Continued Commitment to Sustainability | Apr 19, 2019
Nav Women in Tech - Leading in the Tech World | Apr 19, 2019
Nav TTEC Schedules First Quarter 2019 Earnings Release and Webcast of Investor Conference Call | Apr 19, 2019
Nav Pawn Industry Embraces Online Options for Retail and Marketing | Apr 19, 2019
Nav Tencent Music Entertainment Group Filed 2018 Annual Report on Form 20-F | Apr 19, 2019
Nav ProfNet Experts Available on Notre Dame, Health Breakthroughs, Fostering Pets, More | Apr 19, 2019
NEWS SEARCH

FEATURED NEWS | POPULAR NEWS
Submit News | View More News View More News