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Giant Interactive to Launch ZT Online Classic Edition
Wednesday, July 23, 2008
SHANGHAI, China, July 23 /Xinhua-PRNewswire-FirstCall/ -- Giant
Interactive Group Inc. (NYSE: GA) ("Giant" or the "Company"), one of China's
leading online game developers and operators, announced today its plans to
launch ZT Online Classic Edition, which will begin closed beta testing on July
23, 2008 and will operate concurrently with the original ZT Online.
Our first game ZT Online, supported by continuously updated gameplay,
features and functionality, has demonstrated phenomenal growth since its open
beta test in April 2006, attracting new and loyal users daily. And while
these upgrades have been well-received by the majority of our players, we have
collected feedback from a segment of our gaming audience who prefer the
original features and gameplay of ZT Online from the earlier days of its
operation. As part of our market segmentation strategy, we are excited to
meet this demand with the launch of ZT Online Classic Edition, a traditional
version of the game that returns much of the functionality and features
familiar to early players of ZT Online. ZT Online Classic Edition is designed
to target former ZT Online players by providing a fun and accessible gaming
experience.
Mr. Yuzhu Shi, Giant's Chairman and CEO commented, "At Giant, we pride
ourselves on our ability to quickly respond to the changing preferences of our
players. As ZT Online continues to evolve, we recognized the need to support
those of our players who, whether from nostalgia, gameplay preferences, or
monetary considerations, may prefer a more traditional or 'classic' gaming
experience. We hope that ZT Online Classic Edition will fill that role by
providing a more approachable entry-point. While we expect ZT Online Classic
Edition will be well received by its target audience, we do not expect that it
will have a material impact on the company's financial position or outlook."
About Giant
Giant Interactive Group Inc. (NYSE: GA) is one of China's leading online
game developers and operators in terms of revenues, focusing on massively
multiplayer online role playing games. Giant's first game, ZT Online, was
voted the most popular online game in China in 2006 according to the
International Data Corporation. The Company's second game, Giant Online,
entered into open beta testing on March 28, 2008. Giant has two additional
online games that it intends to commercially launch, including King of Kings
III and Empire of Sports. Giant has built a nationwide distribution network
to sell the prepaid game cards and game points required to play its games,
which as of March 31, 2008 consisted of over 270 distributors, and reached
over 116,500 retail outlets, including internet cafes, software stores,
supermarkets, bookstores, newspaper stands, and convenience stores located
throughout China. For more information, please visit Giant Interactive Group
on the web at http://www.ga-me.com .
Safe Harbor Statement
This release contains forward-looking statements within the meaning of the
Securities Act of 1933 and the Securities Exchange Act of 1934. These
statements are made under the "safe harbor" provisions of the U.S. Private
Securities Litigation Reform Act of 1995. These forward-looking statements
can be identified by terminology such as "will," "expects," "anticipates,"
"future," "intends," "plans," "believes," "estimates," "confident" and similar
statements. Statements that are not historical facts, including statements
about Giant's beliefs and expectations, are forward-looking. These statements
include, among other things, Giant's ability to expand its player base and
increase player loyalty through the release of ZT Online Classic Edition.
Actual results may vary considerably; the release of ZT Online Classic Edition
may not generate the anticipated benefits, including broadening of our player
base and increasing player loyalty or otherwise increasing revenues and
generating shareholder value. In addition, Giant's industry is highly
competitive and it faces a number of risks including those outlined under
"Risk Factors" beginning on page 7 of Giant's annual report on Form 20-F filed
with the Securities and Exchange Commission on June 18, 2008. Giant
undertakes no obligation to update or revise these forward-looking statements,
whether as a result of new information, future events or otherwise, after the
date of this press release. Such information speaks only as of the date of
this release.
For more information, please contact:
Investor Contact:
Eric He, CFO
Giant Interactive Group Inc.
Tel: +86-21-6451-5001
Investor Relations (US):
Mahmoud Siddig, Director
Taylor Rafferty
Tel: +1-212-889-4350
Investor Relations (HK):
Ruby Yim, Managing Director
Taylor Rafferty
Tel: +852-3196-3712
Media Contact:
John Dudzinsky, Director
Taylor Rafferty
Tel: +1-212-889-4350
SOURCE Giant Interactive Group Inc.
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